tag:blogger.com,1999:blog-36432999512403289632024-02-19T07:59:54.534-08:00Harve Alan Media www.harvealan.com860-997-0314
Consulting Services
Audio Entertainment
Internet
Digital Media
Radio
Talent CoachingUnknownnoreply@blogger.comBlogger403125tag:blogger.com,1999:blog-3643299951240328963.post-23646365127264936862017-02-22T23:13:00.003-08:002017-02-22T23:13:45.718-08:00NEW Website....Come visit at the new www.harvealan.com <a href="http://www.harvealan.com/">www.harvealan.com </a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-8699899303750071902017-01-07T18:50:00.001-08:002017-01-07T18:50:38.660-08:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic9vPiQfI_IOHAGxBmLax-CksnYH80IXz7dOJ78_4dxHQ57q_mQk08o7P132ptHWNqLGLqFKt-_EKl7FhBUhoyfk2co4rtYouYNn8DdeCQxcVfbqbSktOUYODEaPq4T5_9NJVm52eICfU/s1600/image310.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic9vPiQfI_IOHAGxBmLax-CksnYH80IXz7dOJ78_4dxHQ57q_mQk08o7P132ptHWNqLGLqFKt-_EKl7FhBUhoyfk2co4rtYouYNn8DdeCQxcVfbqbSktOUYODEaPq4T5_9NJVm52eICfU/s320/image310.png" width="320" /></a></div>
<br />Unknownnoreply@blogger.com0Los Angeles, CA 90028, USA34.1012181 -118.32573934.0749211 -118.3660795 34.1275151 -118.2853985tag:blogger.com,1999:blog-3643299951240328963.post-28269803998125537622017-01-07T18:26:00.003-08:002017-01-07T18:28:40.280-08:00Can You Answer this Question?<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "verdana" , sans-serif;"><b>Way back in 2008 I posted this question in the form of a brief exercise. </b></span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>It's a good question. Can you answer it? </b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFoevbKn_NMAMBgLUlsUdwABtswBIkx9HHI0C1TmXq1AeEWbqxCa8hJWhY2e5Hx4d3J2imaAJsQdKLkJ-EEgCRQamOx9w1JqI0vI93vwXAPy9MTB0L3mgjUyFfqpYf3xShtNVsZgxQOGo/s1600/Capture.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="269" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFoevbKn_NMAMBgLUlsUdwABtswBIkx9HHI0C1TmXq1AeEWbqxCa8hJWhY2e5Hx4d3J2imaAJsQdKLkJ-EEgCRQamOx9w1JqI0vI93vwXAPy9MTB0L3mgjUyFfqpYf3xShtNVsZgxQOGo/s400/Capture.JPG" width="400" /></a></div>
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-50189220050332299732016-07-13T12:17:00.001-07:002016-07-13T12:17:02.286-07:00Harve Alan Media: Save The 18-24's!Originally published February 2008. This is what I had to say about radio's future and the 18-24 demo. Gut check time. How'd we do? <br /><br />
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<a href="http://harvealan.blogspot.com/2008/02/save-18-24s_1411.html">Harve Alan Media: Save The 18-24's</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-34447629826556088422016-07-02T13:01:00.000-07:002016-07-02T13:41:51.827-07:00The Flash...A New Format! Launching 2016<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpJKO1DZJGsb2tUaYJLX7M0dLtKM8SarvEJoSU0rh3PkJrHvxKINoUKp_94uQclzP_ebULgaX1Zr3izJgkqgIHApJgI2pgx-xsbwLR42fTc1WO6_xrEjcw_wYKkL8xd4XUyPnAXyUwPA0/s1600/flash+logo+4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="73" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpJKO1DZJGsb2tUaYJLX7M0dLtKM8SarvEJoSU0rh3PkJrHvxKINoUKp_94uQclzP_ebULgaX1Zr3izJgkqgIHApJgI2pgx-xsbwLR42fTc1WO6_xrEjcw_wYKkL8xd4XUyPnAXyUwPA0/s320/flash+logo+4.jpg" width="320" /></a></div>
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<span style="font-family: "verdana" , sans-serif; font-size: large;">Tap into a huge underserved audience with <b><span style="background-color: #351c75; color: #bf9000;"><i>THE FLASH</i></span></b>. There's nothing like it on the radio today. Contemporary in presentation with the rare magic of fully rested music ready to appeal to a wide cross-section of adult listeners. All Top 40 hits. Even the spice! This format is gold-based but designed for 2016 and beyond. Your 70's and 80's research will not expose the potential of this music. That's the honest truth. Trust your ears. If you've been looking for something fresh with a healthy shelf life check out </span><b style="font-family: Verdana, sans-serif; font-size: x-large;"><span style="background-color: #351c75; color: #bf9000;"><i>THE FLASH.</i></span></b><span style="font-family: "verdana" , sans-serif; font-size: large;"> <a href="https://www.dropbox.com/s/yodvanvmw8rbkg4/flash%20rough%20cut%20demo%20.mp3?dl=0">The Flash ROUGH CUT Demo</a></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: large;">It's called Rough Cut because it's simply my musical vision for this format. No fancy production to distract you...just the music and how it might flow on your station. I hope you will share my excitement about this format. While everyone continues to Zig (70's and 80's) share my vision and Zag to </span><b style="font-family: Verdana, sans-serif; font-size: x-large;"><span style="background-color: #351c75; color: #bf9000;"><i>THE FLASH!</i></span></b></div>
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<span style="font-family: "verdana" , sans-serif; font-size: large;">Please give me a call for more details. 860-997-0314</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-85906702549034615152010-09-06T16:17:00.000-07:002010-09-06T16:17:22.358-07:00What In The WIde World of Harve is Going On Here?Over the last few days I have heard from people, more than I ever would have imagined, asking why I haven't updated the blog recently. Really? Really? Well, thank you! It means a lot to me. I enjoy sharing knowledge, learning, and interacting with people from across the world. <br />
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While the blog has been on hiatus, I haven't been. As many of you know, this past January I moved to the Los Angeles area and continued to work with a wonderful group of client stations and I still am. I am most appreciative of that. A few months ago the opportunity to join Westwood One/Metro Traffic presented itself here in LA and I decided to accept the position. So now, I am the Regional Director of Operations for Los Angeles--which includes overseeing San Diego, Portland, and Salt Lake City. I couldn't be more pleased with my decision. I am working with a great group of people and truly enjoy going to the office every day. <br />
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It's been a very busy time for me and I anticipate it will remain that way for a long time to come...and I wouldn't have it any other way! <br />
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So, that's the update. If you were wondering how to reach me...not much has changed. My cell phone number remains 860.997.0314; my email address is still <a href="mailto:harve@harvealan.com">harve@harvealan.com</a>. Please stay in touch and watch this space for periodic updates. <br />
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Thank you! <br />
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HarveUnknownnoreply@blogger.com2tag:blogger.com,1999:blog-3643299951240328963.post-44763734762006071172010-03-26T15:22:00.001-07:002010-03-26T15:27:51.501-07:00Engaged For 45 Years<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUAbY8_QtY4uEx89BhQHTnmMoLbAl54LYFFi5UcEm893BbLBnI8lx4BjeRTQljxzEONM0prgK_P7br_7D7QRcU9QeshgORqv-ZdeZVCFCNIpihp2I8w9UJVLMknAVaHJ3qmVhEBKsvaWU/s1600/dick+purtan.bmp" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUAbY8_QtY4uEx89BhQHTnmMoLbAl54LYFFi5UcEm893BbLBnI8lx4BjeRTQljxzEONM0prgK_P7br_7D7QRcU9QeshgORqv-ZdeZVCFCNIpihp2I8w9UJVLMknAVaHJ3qmVhEBKsvaWU/s200/dick+purtan.bmp" width="169" /></a></div>Dick Purtan did his last show on Detroit radio today.<br />
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Do you think he's a celebrity in Detroit? <br />
<blockquote>According the the Detroit News, "On the way to WOMC this morning, Purtan was pulled over by the Ferndale police. He wasn't speeding. "The officer said, 'You didn't think we would let you go in without an escort today, did you?'" Purtan said. So with police lights flashing, he made his entrance into the CBS Radio Detroit station on Woodward Heights". </blockquote>A real life celebrity! He means something important to that community. Purtan was engaging listeners long before "listener engagement" were industry buzz words. Sometimes, what's old is new all over again. <br />
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Do you think 45 years from now there will be a local radio celebrity that gets the sendoff Purtan got today? I have my doubts...but I hope so.<br />
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Here's some video from Dick Purtan's show. <br />
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</div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-3643299951240328963.post-74631074634737614192010-03-01T11:13:00.000-08:002010-03-01T11:13:27.765-08:00The World In Your Pocket<div style="font-family: "Trebuchet MS",sans-serif;">According to a new report from the Pew Research Center a quarter of American adults now read news on their cell phones. </div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;">Some highlights of the report:</div><ul style="font-family: "Trebuchet MS",sans-serif;"><li>26 percent of Americans get news on their phones. </li>
<li><b>43</b> percent of those under 50 said they are mobile news consumers</li>
<li> 15 percent of older respondents.</li>
</ul><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;">37 percent of cell phone owners said they use the Internet on their phone</div><div style="font-family: "Trebuchet MS",sans-serif;">Within that group: </div><div style="font-family: "Trebuchet MS",sans-serif;"> </div><ul style="font-family: "Trebuchet MS",sans-serif;"><li>72 percent said they check weather reports. </li>
<li>68 percent said they check current events </li>
</ul><div style="font-family: "Trebuchet MS",sans-serif;"> What information do you make available on your mobile app? </div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><span style="font-family: "Trebuchet MS",sans-serif;">There's quite of bit of information to digest with this study. See the synopsis from Pew right </span><a href="http://pewresearch.org/pubs/1508/internet-cell-phone-users-news-social-experience" style="font-family: "Trebuchet MS",sans-serif;">here</a>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-3643299951240328963.post-44379884109633516142010-01-10T15:38:00.001-08:002010-01-11T01:39:08.008-08:00Two Items Worth ReadingFirst, a story of content and distribution written by Ty Ahmad-Taylor and published on <a href="http://www.paidcontent.org/">Paid Content</a><i>. </i>He is a former executive at Viacom and Comcast and makes the case against limited channel/pay firewall distribution. It's a good read and the comments that follow are thought provoking as well. This topic is not new to us in radio, but I found his perspective interesting and worthy of recommending. <br />
<blockquote><i>He states: Distributing across multiple channels in real-time—and cannibalizing existing lines of business—isn’t just the right thing to do. History will reflect that this is the only thing to do. Here’s the key fact for media companies to remember: The value of a customer who doesn’t watch a TV show or a movie is $0.</i><br />
</blockquote>Read the entire article <a href="http://paidcontent.org/article/419-the-best-way-to-get-customers-how-big-media-companies-delude-themselves/">here</a><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNOJ5NzN5AucIwLprHI_lu6AheVP3RSUzJGHrezN-SAjC77IpYc5JebnV_b7ooHc4mojESVg5y-SkwmQmqgYlI29ugp1a-bLRWK6oysvFebiAGm551Y2GKHWSIiqaXzeAqiCEfAzqsdG4/s1600-h/ailes.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNOJ5NzN5AucIwLprHI_lu6AheVP3RSUzJGHrezN-SAjC77IpYc5JebnV_b7ooHc4mojESVg5y-SkwmQmqgYlI29ugp1a-bLRWK6oysvFebiAGm551Y2GKHWSIiqaXzeAqiCEfAzqsdG4/s320/ailes.jpg" /></a><br />
</div>Second, is a front page story from the Sunday New York Times profiling Fox News Channel's Roger Ailes. I think the man is a media genius. You can love or despise his politics. You can love or despise his channel. But there is no debate about how successful he and the FNC brand are. He's a nobody from the Midwest who has razor sharp instincts and smarts with the guts to bring them to life. It's an amazing story of building something from the ground up to achieve grand success. <br />
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<blockquote><i>From the New York Times:At a time when the broadcast networks are struggling with diminishing audiences and profits in news, he has built Fox News into the profit engine of the News Corporation. Fox News is believed to make more money than CNN, MSNBC and the evening newscasts of <a href="http://topics.nytimes.com/top/news/business/companies/nbc_universal/index.html?inline=nyt-org" title="More articles about NBC Universal.">NBC</a>, ABC and <a href="http://topics.nytimes.com/top/news/business/companies/cbs_corporation/index.html?inline=nyt-org" title="More information about CBS Corp">CBS</a> combined. The division is on track to achieve $700 million in operating profit this year, according to analyst estimates that Mr. Ailes does not dispute.</i><br />
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That article is <a href="http://www.nytimes.com/2010/01/10/business/media/10ailes.html?hp=&pagewanted=all">here</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-67052612686159154042009-12-30T15:34:00.000-08:002009-12-30T15:34:13.289-08:00Happy New Year<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXeiXRjRrICsZLnJ6bxH1k_xO6EmoJ1RVBbqEBvxk6Ce-x95mD28mUaBqg96eQQgA8Vdge3lwElctUFzCHen-F8XygmqX9y2xLQDUL1W_eBNy26sHt5a3U_-BnYgdwKjASVjGfU178Wf8/s1600-h/hny10.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXeiXRjRrICsZLnJ6bxH1k_xO6EmoJ1RVBbqEBvxk6Ce-x95mD28mUaBqg96eQQgA8Vdge3lwElctUFzCHen-F8XygmqX9y2xLQDUL1W_eBNy26sHt5a3U_-BnYgdwKjASVjGfU178Wf8/s400/hny10.png" /></a><br />
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-16030298258013885212009-12-23T16:27:00.000-08:002009-12-23T16:27:40.785-08:00Happy Holidays!<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJnDaZ4WTemA8yKxMm6rR0YCf47dsuy8QUnDYxCUTuLq34BhzhWT6lSuxZp8vINbFpOkJIL2eqwHRYsyVirjFUOx5LvA-E5IngIaGQBvFn0RPk2V9AnGw8YjqzuDf1quvmfFVogHH8mzg/s1600-h/holiday+09.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJnDaZ4WTemA8yKxMm6rR0YCf47dsuy8QUnDYxCUTuLq34BhzhWT6lSuxZp8vINbFpOkJIL2eqwHRYsyVirjFUOx5LvA-E5IngIaGQBvFn0RPk2V9AnGw8YjqzuDf1quvmfFVogHH8mzg/s400/holiday+09.png" /></a><br />
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-79731235624933400492009-12-17T00:08:00.001-08:002009-12-17T10:49:16.213-08:0016 Social Media Trends for 2010I know...blah, blah, blah...another list of trends. Hey, it's that time of year.<br />
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Stick with me here...this ones pretty good. If nothing else it reaffirms a lot of what we have been writing about this year. Take a few minutes and flip through the deck and pick up some interesting points and stats. <br />
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<div id="__ss_2539618" style="text-align: left; width: 425px;"><a href="http://www.slideshare.net/agentwildfire/16-social-media-trends-for-2010-by-agent-wildfire" style="display: block; font-family: Helvetica,Arial,Sans-serif; font-size-adjust: none; font-size: 14px; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 12px 0pt 3px; text-decoration: underline;" title="16 Social Media Trends for 2010 by Agent Wildfire">16 Social Media Trends for 2010 by Agent Wildfire</a><object height="355" style="margin: 0px;" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=16socialmediatrendsforthefuture-091119142023-phpapp02&stripped_title=16-social-media-trends-for-2010-by-agent-wildfire" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=16socialmediatrendsforthefuture-091119142023-phpapp02&stripped_title=16-social-media-trends-for-2010-by-agent-wildfire" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><br />
<div style="font-family: tahoma,arial; font-size: 11px; height: 26px; padding-top: 2px;">View more <a href="http://www.slideshare.net/" style="text-decoration: underline;">presentations</a> from <a href="http://www.slideshare.net/agentwildfire" style="text-decoration: underline;">Sean Moffitt</a>.<br />
</div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-91470563454562181602009-12-07T23:49:00.001-08:002009-12-08T05:42:52.516-08:00Local...Local...LocalLocal...that's one of the big buzz words these days among many of the B-I-G players and portals like ESPN and Yahoo!. They are rushing to come to YOUR town with hometown content. The more local the better. Seems like they are taking a page out of the old radio playbook.<br />
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<a href="http://paidcontent.org/article/419-the-big-portals-battle-for-local/%20%20%20">Paidcontent</a> had this <a href="http://paidcontent.org/article/419-the-big-portals-battle-for-local/">article</a> that provides an update on MSN, AOL, and Yahoo!'s local plans. <br />
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They have not perfected the "local thing" just yet.<br />
<br />
ESPN seems to be a little bit further ahead<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2uzGIy6ERuSEYerkaVjb7o65oyjbDPb6r1Qt-iEC1oBhxF6wOHRRHizhXiYHHyH9_Q80rUG9Nrg6FMgrbkA1xQCXdJkxw-yumhesJt0KTRzIOR6R618lQvcgO5jlZnxtkVIdMwYGfb6A/s1600-h/expsn+chicago.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2uzGIy6ERuSEYerkaVjb7o65oyjbDPb6r1Qt-iEC1oBhxF6wOHRRHizhXiYHHyH9_Q80rUG9Nrg6FMgrbkA1xQCXdJkxw-yumhesJt0KTRzIOR6R618lQvcgO5jlZnxtkVIdMwYGfb6A/s400/expsn+chicago.bmp" /></a><br />
</div>Local for local sake is a bust. However, relevant and interesting local content remains a big win.<br />
<br />
Taking a page out of the old radio playbook--find unique and creative ways to be local.<br />
<br />
What local content will cut it with your listeners? Hmmm. Sounds like a good poll question to put on your Facebook fan page. Let your listeners help make that decision. They are the very people you want to ferry to your website--why not cater the local info TO THEM.<br />
<br />
The race is on. Radio still has the lead when it comes to local, but it's clear the national media (sometimes through their local O&O's) are coming after us.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9P1Ek_XrN9WyMbEW5VYh8UoIvPCs3EexTBVJGLNq2KcxynhPcJ1Z1OPLthzPCxEtU9eORn8n0w_DQvdQn8PPi2wU4M4t48SPqouaJxFaxsg3ibPeefrkhh-di4HbhQvdNCsEBSt74djI/s1600-h/ct+nbc.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9P1Ek_XrN9WyMbEW5VYh8UoIvPCs3EexTBVJGLNq2KcxynhPcJ1Z1OPLthzPCxEtU9eORn8n0w_DQvdQn8PPi2wU4M4t48SPqouaJxFaxsg3ibPeefrkhh-di4HbhQvdNCsEBSt74djI/s400/ct+nbc.bmp" /></a><br />
</div>In some ways, it's a head scratcher. Why would the national platforms need or want these local footprints? Easy...follow the money. The local media money they can target because they are just as local as you. Uh Oh!Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-58473234107966191282009-12-06T17:02:00.000-08:002009-12-06T17:02:27.633-08:00Iphone Guide For Lovers<a href="http://gizmodo.com/5419435/a-romance-flowchart-when-is-it-inappropriate-to-use-your-iphone?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+gizmodo%2Ffull+%28Gizmodo%29">Gizmodo</a> had this humorous piece: <br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaw2xhXZg5YDKjMi5YhUDlXZR3A_QPuX1PGI_Ig_S1_H1RwTlpYWXuK6t52MnExqBYMRGd6yBR4q1qfYsbJcwsyqegaDREljRECvfrHdaWd3_LM1UpppbMTCfS2uAisL2dhKPOFQzNxZg/s1600-h/500x_iphone_sig_final_800.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaw2xhXZg5YDKjMi5YhUDlXZR3A_QPuX1PGI_Ig_S1_H1RwTlpYWXuK6t52MnExqBYMRGd6yBR4q1qfYsbJcwsyqegaDREljRECvfrHdaWd3_LM1UpppbMTCfS2uAisL2dhKPOFQzNxZg/s640/500x_iphone_sig_final_800.jpg" /></a><br />
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-76428235374747778132009-12-04T13:58:00.001-08:002009-12-04T13:59:19.313-08:00What's New?As we march towards the close of 2009 I thought it would be timely to ask the question: What's new? <br />
<br />
What happened in the "radio space" this year that's new?<br />
<br />
Did anything "new" succeed?<br />
<br />
What failed?<br />
<br />
Did we really try something/anything new?<br />
<br />
Who were the new breakout talents this year?<br />
<br />
What new format was developed this year? <br />
<br />
Who made the greatest strides in the digital media department?<br />
<br />
What's new with you? <br />
<br />
I pose these questions to stimulate talk, thought, and if you would like feel free to post a response here on the blog. I pose these questions as a wake up call to all those passionate about radio--we must find more creative and innovative ways to delight listeners. I love that word, delight. It's old fashioned. In many ways it almost sounds out of step with today's fast moving society. Honestly, the thought of using the overused word "engage" doesn't really get the job done in this case. So I go back to the word delight. <br />
<blockquote>de·light <br />
</blockquote><div class="pseg"><blockquote><i>n.</i><br />
<div class="ds-list"><b>1. </b> Great pleasure; joy.<br />
</div><div class="ds-list"><b>2. </b> Something that gives great pleasure or enjoyment<br />
</div></blockquote><div class="ds-list">How much better would our medium be if we ran everything we did through the "delight filter" before doing it? Hmmmm. <br />
</div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-45095087087485181682009-11-30T19:16:00.000-08:002009-11-30T19:16:49.201-08:00Mel, Howard, Liberty, World Space, and SiriusXMTwo stories surfaced on Reuters regarding the future of SiriusXM. One about distribution and the other a story we've seen before--Mel and Howard getting ready to do the contract dance. Hadn't seen these stories in the trade press yet--thought you might find them interesting. <br />
<blockquote><h1><span style="font-size: large;">Sirius, Liberty could do WorldSpace deal</span></h1>NEW YORK (Reuters) - Sirius XM Radio Inc (SIRI.O: <a href="http://www.reuters.com/stocks/quote?symbol=SIRI.O">Quote</a>, <a href="http://www.reuters.com/stocks/companyProfile?symbol=SIRI.O">Profile</a>, <a href="http://www.reuters.com/stocks/researchReports?symbol=SIRI.O">Research</a>, <a href="http://reuters.socialpicks.com/stock/r/SIRI">Stock Buzz</a>) could team up with Liberty Media Corp (LINTA.O: <a href="http://www.reuters.com/stocks/quote?symbol=LINTA.O">Quote</a>, <a href="http://www.reuters.com/stocks/companyProfile?symbol=LINTA.O">Profile</a>, <a href="http://www.reuters.com/stocks/researchReports?symbol=LINTA.O">Research</a>, <a href="http://reuters.socialpicks.com/stock/r/LINTA">Stock Buzz</a>) to take its satellite radio offerings global through a partnership with WorldSpace Inc (WRSPQ.PK: <a href="http://www.reuters.com/stocks/quote?symbol=WRSPQ.PK">Quote</a>, <a href="http://www.reuters.com/stocks/companyProfile?symbol=WRSPQ.PK">Profile</a>, <a href="http://www.reuters.com/stocks/researchReports?symbol=WRSPQ.PK">Research</a>, <a href="http://reuters.socialpicks.com/stock/r/WRSPQ">Stock Buzz</a>), Chief Executive Mel Karmazin said on Monday.<span id="midArticle_byline"></span><br />
<span id="midArticle_0"></span>"We understand that Liberty has expressed an interest in WorldSpace," Karmazin said at the Reuters Global Media Summit in New York.<br />
<span id="midArticle_1"></span>But if a partnership with Liberty does come about, Sirius would not invest any money, he added.<br />
<span id="midArticle_2"></span>"We would put our expertise and experience in the pot and Liberty would put their money in the pot," Karmazin said.<br />
<span id="midArticle_3"></span>Liberty Media, controlled by cable pioneer John Malone, rescued Sirius from a possible bankruptcy filing earlier this year with a loan of $520 million. In return, Liberty secured a 40 percent equity stake in the company.<br />
<span id="midArticle_4"></span>Through a subsidiary, Liberty Media has also bought up the debt of WorldSpace recently, leading to speculation that Malone would seek to combine Sirius and WorldSpace. Most of WorldSpace satellite radio's subscribers are in Asia and Africa.<br />
<span id="midArticle_5"></span>"So one would think that if Liberty were to do something there that they would want as strategic partner somebody who has successfully done satellite radio in 5 percent of the world," Karmazin said.<br />
<span id="midArticle_6"></span>Such a partnership could involve Sirius bringing its relationships with car makers and expertise in building satellite radio gear to WorldSpace's operations, he added.<br />
<span id="midArticle_7"></span><br />
<span id="midArticle_8"></span>(Reporting by <a href="http://blogs.reuters.com/search/journalist.php?edition=us&n=anupreeta.das&">Anupreeta Das</a> and <a href="http://blogs.reuters.com/search/journalist.php?edition=us&n=yinka.adegoke&">Yinka Adegoke</a>; Editing by <a href="http://blogs.reuters.com/search/journalist.php?edition=us&n=tiffany.wu&">Tiffany Wu</a> and Richard Chang)<br />
<br />
<h2><a href="http://blogs.reuters.com/summits/2009/11/30/sirius-ceo-karmazin-limbers-up-for-the-howard-stern-dance/" rel="bookmark" title="Permanent Link: Sirius CEO Karmazin limbers up for the Howard Stern dance">Sirius CEO Karmazin limbers up for the Howard Stern dance</a></h2><div class="commentLink"><span class="iconPostComment"><a href="http://blogs.reuters.com/summits/2009/11/30/sirius-ceo-karmazin-limbers-up-for-the-howard-stern-dance/#respond" id="toolComments"><span class="ccount"></span></a></span></div><div class="post-by">Posted by: <a href="http://blogs.reuters.com/summits/author/alexeioreskovic/" title="Posts by Alexei Oreskovic">Alexei Oreskovic</a></div><div class="post-by">Tags: <a href="http://blogs.reuters.com/summits/category/media-communications-07/" rel="category tag" title="View all posts in Media and Communications">Media and Communications</a>, <a href="http://blogs.reuters.com/summits/category/mediafile/" rel="category tag" title="View all posts in Mediafile">Mediafile</a>, <a href="http://blogs.reuters.com/summits/tag/howard-stern/" rel="tag">Howard Stern</a>, <a href="http://blogs.reuters.com/summits/tag/media-summit/" rel="tag">Media Summit</a>, <a href="http://blogs.reuters.com/summits/tag/mel-karmazin/" rel="tag">Mel Karmazin</a>, <a href="http://blogs.reuters.com/summits/tag/oprah-winfrey/" rel="tag">Oprah Winfrey</a>, <a href="http://blogs.reuters.com/summits/tag/satellite-radio/" rel="tag">satellite radio</a>, <a href="http://blogs.reuters.com/summits/tag/sirius-xm/" rel="tag">Sirius XM</a></div></blockquote><div class="entry"> <blockquote>It’s been five years since Sirius lured shock jock <a href="http://www.youtube.com/watch?v=rJs2id-NfU4" id="aptureLink_YUsMdZcn9p">Howard Stern</a> to satellite radio with a $500 million contract. Whether Stern can re-up with a similar deal when his contract expires at the end of next year is anyone’s guess, but it ought to be entertaining. Sirius XM CEO Mel Karmazin is preparing himself for negotiations with the self-proclaimed King of All Media.<br />
<img align="left" alt="" class="attachment wp-att-4240 alignright" height="200" src="http://blogs.reuters.com/summits/files/2009/11/karmazin.jpg" width="154" />In a meeting with reporters at the Reuters Media Summit on Monday, Karmazin gave us a thumbnail sketch of his version of “The Art of the Deal.”<br />
“I could tell you, it will start with Howard feeling that he is working too hard and doing too many shows and not making enough money. Our side would say, ‘We want you to do more, and get less money,’” Karmazin said.<br />
“That would be how we would go into the room once the time came to go into the room. And the hope would be that we would come out with Howard staying with our service,” he said.<br />
Karmazin praised Stern as “a talent like no other in radio,” but would not say whether such a talent was still worth a half billion dollars.<br />
“You have to now assume that the negotiations are at a stage where everything is in print, so if I were to say, yes, we got every penny’s worth, Howard would come in with that piece of paper and say ‘See? I sold myself too cheap,’” he said.<br />
Stern is one of the biggest draws of Sirius XM’s satellite radio service, which counts 18.5 million subscribers. His decision to exit FM radio for Sirius in 2004 is credited with establishing satellite radio as an established form of media, though some analysts have also noted that high-priced contracts like Stern’s contributed to financial woes that pushed Sirius to the brink of bankruptcy earlier this year.<br />
Stern is not the only big personality whom Karmazin may face at the bargaining table; <a href="http://www.youtube.com/watch?v=_j0fRUF8U1I" id="aptureLink_ytHu9hRWyr">Oprah Winfrey</a>’s contract for her Sirius talk show ends in 2011. While Karmazin said he has not yet had talks with Oprah, he said that satellite radio could become a more valuable promotional tool for Oprah once she quits her broadcast TV show.<br />
Asked whether Oprah or Stern was the tougher negotiator, Karmazin said both previously got the best of him.<br />
“I’ll tell you who was the worst negotiator: It was always Mel because they got all that money from me.”<br />
</blockquote></div><br />
<span id="midArticle_9"></span> <span id="midArticle_10"></span> <!--[if !IE]> End: Story Text <![endif]--> <div class="dividerH"> </div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-31312473843683143852009-11-25T12:19:00.002-08:002009-11-25T12:19:50.304-08:00Thanksgiving<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgn4J56FT76E5qtTas0UWhEKQQMHMvuhAEKAm8BkH2WOyxgZgs-iqXblx8y9YPdOxZd9OUHPhs1Pc_EBQHftDRNHu75PUJfW_ucL7CjiOm2qNzTu3FBptNPmvTK1eVh0Np0_cmHGimmWI0/s1600/thanksgiving+09.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgn4J56FT76E5qtTas0UWhEKQQMHMvuhAEKAm8BkH2WOyxgZgs-iqXblx8y9YPdOxZd9OUHPhs1Pc_EBQHftDRNHu75PUJfW_ucL7CjiOm2qNzTu3FBptNPmvTK1eVh0Np0_cmHGimmWI0/s400/thanksgiving+09.png" /></a><br />
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-25018467945664737082009-11-22T13:37:00.000-08:002009-11-22T13:37:06.327-08:00Do You Know The Way To Creativity?There are many detours in our work lives that distract us or prevent us from being our creative best. When we are focused on creativity it sometimes can become a chore given the pressures surrounding us. <br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZA1__VwWP7hR28PvzUCwljel0OCiUJHiE4-INtTksTD59zW_1_0hdN1V179icD3LATEq_K7j4jvblk_BsfPdHCAgSchPbNFFFHmJZX4WqHhzVVimS-_uiz1VhOPvJu8j8DkMYmIsWnIM/s1600/map.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZA1__VwWP7hR28PvzUCwljel0OCiUJHiE4-INtTksTD59zW_1_0hdN1V179icD3LATEq_K7j4jvblk_BsfPdHCAgSchPbNFFFHmJZX4WqHhzVVimS-_uiz1VhOPvJu8j8DkMYmIsWnIM/s400/map.bmp" /></a><br />
</div><br />
Here's a short deck of helpful thoughts on creativity. <br />
<br />
<div id="__ss_2443468" style="text-align: left; width: 425px;"><a href="http://www.slideshare.net/larscrama/help-im-lost-in-creativity" style="-x-system-font: none; display: block; font-family: Helvetica,Arial,Sans-serif; font-size-adjust: none; font-size: 14px; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 12px 0pt 3px; text-decoration: underline;" title="Help, I'm lost in creativity!">Help, I'm lost in creativity!</a><object height="355" style="margin: 0px;" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=managingcreativity-yourmaptoincreasedcreativeperformance-091107013933-phpapp01&stripped_title=help-im-lost-in-creativity" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=managingcreativity-yourmaptoincreasedcreativeperformance-091107013933-phpapp01&stripped_title=help-im-lost-in-creativity" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-family: tahoma,arial; font-size: 11px; height: 26px; padding-top: 2px;">View more <a href="http://www.slideshare.net/" style="text-decoration: underline;">documents</a> from <a href="http://www.slideshare.net/larscrama" style="text-decoration: underline;">Lars Crama</a>.</div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-60111602767449980062009-11-17T14:20:00.000-08:002009-11-17T14:20:39.302-08:00Is Facebook An Effective Advertising Tool?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUoOm03iQC7AvLlmxt3CJzDmLzEF6P6Xz_F1CrOKao7J7l7kmmnnn3OXedDSiKz5iXa_6itDEV0CajZ9dtVXdKjACCcRlTyDB0Dnde4MN-sXezl-9vn6obaevfyKj7JYLI73h-Q_fJ_K0/s1600/fb.bmp" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUoOm03iQC7AvLlmxt3CJzDmLzEF6P6Xz_F1CrOKao7J7l7kmmnnn3OXedDSiKz5iXa_6itDEV0CajZ9dtVXdKjACCcRlTyDB0Dnde4MN-sXezl-9vn6obaevfyKj7JYLI73h-Q_fJ_K0/s320/fb.bmp" /></a><br />
</div>Does your station have a fan page on Facebook? Looking to attract fans to your page? Want to do it for a reasonable price? Facebook offers targeted advertised, by region and demo, to reach out to your listeners. You know, those ads on the right-hand column of every page. You can buy ads by impressions or clicks--your choice. I have a client who was looking to build up its Facebook presence and we decided to give it a try. <br />
<br />
The station that is testing this out is a Top 40--targeting young adult women. <br />
<br />
Here's how it's going:<br />
<br />
<b>We've been up and running for about three weeks, in that time we have increased our fan's by a whopping 260%! We spent around $1,500.00. About 2/3 of those who clicked the ad have became fans. And we have had over 5 million impressions. </b><br />
<br />
Everyone involved is very happy with the results. Not hard to imagine given how well it's worked for us. <br />
<br />
Next steps: engage our new fans in meaningful ways. <br />
<br />
That will be the subject of a future blog. Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-54419488731733489522009-11-11T12:29:00.001-08:002009-11-11T12:31:35.017-08:00Mood MusicCame across a music site that programs the tunes according to your mood. Seems to be more word based than mood based, but an interesting idea none-the-less. Click <a href="http://www.stereomood.com/">here</a> or the picture to check it out. <br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLIp2zIeqhrxktBBHHz9XMsZDwnCz3KTann1X0sZ8hXypGsZbP3aCR4tpEu4JF5dX7TIn6tVe_ql350Q8u5tUBZWjJLWCooqxUrXJrUf09B1TnYO1U_omGsw8CKT6sE7A4QTpEC6DVuKw/s1600-h/stereo+mood.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a><a href="http://www.stereomood.com/">www.stereomood.com</a><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLIp2zIeqhrxktBBHHz9XMsZDwnCz3KTann1X0sZ8hXypGsZbP3aCR4tpEu4JF5dX7TIn6tVe_ql350Q8u5tUBZWjJLWCooqxUrXJrUf09B1TnYO1U_omGsw8CKT6sE7A4QTpEC6DVuKw/s400/stereo+mood.bmp" /><br />
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-49619536905757006302009-11-11T12:11:00.001-08:002009-11-11T12:12:39.137-08:00An All-Time HighA new Nielsen study reveals that daily televison viewership has reached an all-time high.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimu-G8r_oTZiUX41WJI-KWr1NBDi0fAwpoJdfxlPu8bzef7cUzO-twZshYD2r0P4MSQNPoqlUjnfmlUMrBzbDS4mepxvMimG4WSaEdi7AMWhP8DDZzEjC_UQalXV0bUhIkrYzyE2tgjSk/s1600-h/avg_tv_viewing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimu-G8r_oTZiUX41WJI-KWr1NBDi0fAwpoJdfxlPu8bzef7cUzO-twZshYD2r0P4MSQNPoqlUjnfmlUMrBzbDS4mepxvMimG4WSaEdi7AMWhP8DDZzEjC_UQalXV0bUhIkrYzyE2tgjSk/s320/avg_tv_viewing.png" /></a><br />
</div><div class="separator" style="clear: both; text-align: left;">Interesting at a time when radio stations are fighting to maintain their declining TSL.<br />
</div><blockquote><div class="separator" style="clear: both; text-align: left;">Nielsen says, "For the 2008-2009 TV season, the amount of television watched reached an all-time high as Americans spent four hours and 49 minutes a day on average in front of the TV, up four minutes from last year and up 20% from 10 years ago. The average household watched eight hours and 21 minutes a day on average, also at an all-time high".<br />
</div></blockquote><div class="separator" style="clear: both; text-align: left;">Certainly there are many differences between radio and TV. One of the biggest being the expanding channel line up on cable and satellite which expanded the programming choices 24/7. I also believe the DVR has played a large role and has fueled the expanding viewing patterns buy sucking people into watching more episodes in less time as the can skip the spots.<br />
</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">The bottom line for radio can be summarized in three words: content, engagement, digital. Program entertainment or information worth listening to, entice your users to participate, and use the available digital tools to provide your unique content on multiple levels. <br />
</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><br />
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-31063291373533808502009-11-05T23:21:00.001-08:002009-11-05T23:24:39.700-08:00Cloudy Skies AheadNo, this post isn't about weather forecasting. In fact, the cloud referenced in the title is all about information and entertainment. In your car. Soon. All from a system that hosts all of your information and entertainment choices in a cloud.<br />
<br />
<a href="http://wired.com/">Wired.com</a> is always good for scaring the digital bits and bites out of ya...so to speak. <br />
<blockquote><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEsTEd5sAbvKsAAM8FPBd2UFs1IfwUV3_uMIkBbV0yirWMVxRQqso87EYDWN6cGVZ_kwxUbGZPuG-sytlX53ZOSdKxpMu6A4U4EM5JXrVuyJNYteIe642muQTkU9XJ4c4N56Z1GTSq9NA/s1600-h/driver-and-front-passenger-experience.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEsTEd5sAbvKsAAM8FPBd2UFs1IfwUV3_uMIkBbV0yirWMVxRQqso87EYDWN6cGVZ_kwxUbGZPuG-sytlX53ZOSdKxpMu6A4U4EM5JXrVuyJNYteIe642muQTkU9XJ4c4N56Z1GTSq9NA/s200/driver-and-front-passenger-experience.jpg" /></a><br />
</div><i>Automobiles will soon be linking up with servers in the cloud to enable everything from crowdsourced pothole detection, personalized radio stations, video selections that include YouTube and even video streams from the front windows of other cars.</i><br />
</blockquote><br />
Yeah, but how fast will it be? <br />
<blockquote><i>a high speed <a href="http://www.wired.com/gadgetlab/2009/03/wimax-vs-lte-ba/">LTE</a> internet connection that promises to make 3G feel like dial-up</i>.<br />
</blockquote>The cloud will do a lot of the heavy lifting thus reducing the installed hardware needed in each car; potentially keeping costs within reach of the average buyer. <br />
<blockquote><i>“Once you assume constant connectivity, the whole mindset changes of where you partition what’s in the car and what’s out in the cloud,” said Dodge. “Other than this nice, rich touch screen, a lot of the computing power has been moved onto the cloud, so the car of the future may be physically cheaper to build.”</i> <br />
</blockquote> Of course they have to mention radio in more detail... <br />
<blockquote><i>The losers in all of this: satellite navigation and radio. They appear to have about three years, tops, before personalized applications and cloud computing make them look as outdated as black-and-white television.</i><br />
</blockquote>Thanks for that!<br />
<br />
Look, we already knew this was coming. No surprise here. Surely audio streaming will be part of the plan for these systems and they probably will still provide traditional radio tuners as well--so we'll still be in the game. <br />
<br />
Like now, how good we are will determine how well we do.<br />
<br />
How well will you do when your competition is 40,000 competitors vs. the 30 or 40 radio stations in your market now? <br />
<br />
Read the full article <a href="http://www.wired.com/epicenter/2009/11/next-generation-car-dashboard-talks-to-the-cloud/">here</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-56131589125206641942009-11-02T08:03:00.001-08:002009-11-02T08:04:37.555-08:00Don't Target Me!<span style="font-size: large;"><i>"...most people who are members of online communities don't really want to be the targets of marketing campaigns..."</i></span><br />
<br />
<span style="font-size: small;"><span style="font-family: inherit;"></span><span style="font-size: large;"><span style="font-family: inherit; font-size: small;">I have been and continue to be a loud voice regarding the need and value of utilizing social networks for radio stations. But, the prize here is not only promotions and forced listening events BUT relationships and engagement on a higher level. </span></span></span><br />
<br />
<span style="font-size: small;"><span style="font-size: large;"><span style="font-family: inherit; font-size: small;">Does your station offer something worthy of that deeper relationship? Something interesting enough to cause two-way communication between the station, a station personality, and the listener(s). Worthy of telling a friend? Valuable enough to return a second, third, or forth time? </span></span></span><br />
<span style="font-size: small;"><span style="font-size: large;"><span style="font-family: inherit; font-size: small;"><br />
</span></span></span><br />
<span style="font-size: small;"><span style="font-size: large;"><span style="font-family: inherit; font-size: small;">Don't feel too bad, companies of all kinds are feeling the same pain. Everyone is trying to figure it all out. <br />
</span></span></span><br />
<br />
<span style="font-size: small;"><span style="font-size: large;"><span style="font-family: inherit; font-size: small;"> Mediabistro's <a href="http://www.mediabistro.com/webnewser/">WebNewser</a> had this piece this morning: </span></span></span><br />
<blockquote><h2 id="a141910">Companies Continue to Fund Social Media Initiatives (Even Though Many Really Don't Get It)</h2><div class="byline">By Chris Nerney on Nov 02, 2009 09:37 AM<br />
</div>Shaky economy and tight budgets notwithstanding, companies still recognize the potential of social media to help their businesses.<br />
<a href="http://www.computerworld.com/s/article/344860/Businesses_Still_Back_Social_Nets?source=rss_networking"><i>Computerworld</i>'s Mitch Betts reports</a> on a recent Deloitte LLP survey that shows an overwhelming percentage of respondents intend to "maintain or increase their investments in social media tools and online communities."<br />
<img align="right" alt="new_deloitte_logo.gif" height="27" hspace="3" src="http://www.mediabistro.com/webnewser/original/new_deloitte_logo.gif" vspace="6" width="124" />Specifically, 94% of the 400 companies surveyed said they'd keep spending as much or more on social media going forward, with only 6% reporting they would cut social media spending.<br />
This despite the rather primitive efforts to measure the ROI of social media. As Betts reports: <br />
<br />
<blockquote>Businesses use metrics such as the number of active users and how many people post or comment to gauge the success of their social networking efforts. <br />
</blockquote>And what are the top goals of corporate social media initiatives? Deloitte's <a href="http://www.deloitte.com/view/en_US/us/Industries/Technology/press-release/27a173cf11924210VgnVCM100000ba42f00aRCRD.htm"><i>2009 Tribalization of Business Survey</i></a> reports: <br />
<br />
<blockquote>Increasing word of mouth -- 38%<br />
Customer loyalty -- 34%<br />
Brand awareness -- 30%<br />
Idea generation -- 29%<br />
Improved customer support quality -- 23%<br />
</blockquote>There's a potential problem inherent in those numbers. As Deloitte concludes: <br />
<blockquote>In the majority of companies surveyed, marketing continues to be the primary driver of online communities, resulting in a significant gap between community goals and the organizations' capability to fully leverage these communities on an enterprise wide basis.<br />
</blockquote>In other words, most people who are members of online communities don't really want to be the targets of marketing campaigns. Yet that's what many companies see as the primary value and purpose of social media. That's a real disconnect. <br />
You can read more details of the survey <a href="http://www.deloitte.com/us/2009tribalizationstudy">here</a>.<br />
</blockquote><span style="font-size: small;"><span style="font-size: large;"><span style="font-family: inherit; font-size: small;"><br />
</span></span></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-19070253460745477992009-10-30T07:15:00.001-07:002009-10-30T07:16:15.187-07:00Pandora's Box Opens A Little Wider<div class="separator" style="clear: both; text-align: left;">For listeners of Pandora Internet Radio sharing favorite songs with friends is a simple click away. The new sharing feature posts a favorite song or station on Facebook or Twitter...or by email. While this type of sharing isn't new, it does prompt me to ask how many "traditional" radio stations are doing this? <br />
</div><div class="separator" style="clear: both; text-align: left;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0WXKf6Ib0LwOnZyMMpaJV2-l9jdDc2guzcbHLp1JPrJ4EIeRkF8CBPQWUz6CTI_aAL8azCYNq0GhbkzgqfgLb_qOVBisTHvy1sxSPR6OONwex0iBlZjns-_0D0HLxR52PavnzlrIuAx8/s1600-h/pandora+share.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0WXKf6Ib0LwOnZyMMpaJV2-l9jdDc2guzcbHLp1JPrJ4EIeRkF8CBPQWUz6CTI_aAL8azCYNq0GhbkzgqfgLb_qOVBisTHvy1sxSPR6OONwex0iBlZjns-_0D0HLxR52PavnzlrIuAx8/s400/pandora+share.bmp" /></a><br />
</div><div class="separator" style="clear: both; text-align: left;">This is a great example of how a radio station doesn't exclusively own the megaphone anymore. <br />
</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">If your station has a fan page you could use this type of feature to turn listeners on to the new music you are playing. If they like it they will share with their friends and maybe even turn on your station to hear the song. <br />
</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Dare I say there is also a sales opportunity here as well.<br />
</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">All one-way streets are now two ways. Look both ways and opportunities abound. <br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3643299951240328963.post-28304934506470311152009-10-25T15:24:00.001-07:002009-10-25T15:24:36.824-07:00The Password is INTENT<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAyqT04pHm3-1ovHNpmC65D1sZHc-08LH-sUJvXGqF9vglqX9WzO6dOKuXR2CIxy__yred7MgegxoVGYEgO_mZKwPLC6mmpDSYDN9x8DbELkHTrJ4wTkHWUjrGTHk7v7XXQ_C_3vQUJgk/s1600-h/intent.bmp" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAyqT04pHm3-1ovHNpmC65D1sZHc-08LH-sUJvXGqF9vglqX9WzO6dOKuXR2CIxy__yred7MgegxoVGYEgO_mZKwPLC6mmpDSYDN9x8DbELkHTrJ4wTkHWUjrGTHk7v7XXQ_C_3vQUJgk/s200/intent.bmp" /></a><br />
</div>A few days ago I wrote a post about shared experience and explained how we are no longer the megaphone of our markets. Radio has always been about shared experience. Those who broadcast on the radio shared their experience(s) with listeners and they listened. Sure a few phoned in or came to an event, but mostly, like all (I say this with love) old media we operated a one way street. <br />
<br />
I came across this amazing slide show I want to share with you. Normally when I find a presentation I find worthy of including on this blog I will read it 2 or 3 times, pick a slide or two that really captures the essence of the message, and put those pictures in the body of the post. This time was different--there's so many important points to digest that a couple of slides just won't do it. There's some very insightful information here. I hope you will read through it and share it with those who may not normally read blogs--if you know what I mean. <br />
<br />
<img border="0" height="0" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNTY1MDYxNzQ1MzEmcHQ9MTI1NjUwNjE4MjI5NiZwPTEwMTkxJmQ9c3NfZW1iZWQmZz*yJm89YTZjYzg5ODFhNTdmNDQxNjliYjExYTRkMmZhNmMyMTQmb2Y9MA==.gif" style="height: 0px; visibility: hidden; width: 0px;" width="0" /><br />
<div id="__ss_2238584" style="text-align: left; width: 425px;"><a href="http://www.slideshare.net/DavidGillespie/digital-strangelove-or-how-i-learned-to-stop-worrying-and-love-the-internet" style="display: block; font-family: Helvetica,Arial,Sans-serif; font-size-adjust: none; font-size: 14px; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 12px 0pt 3px; text-decoration: underline;" title="Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)">Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)</a><object height="355" style="margin: 0px;" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=digitalstrangelovefinal-091016000419-phpapp02&stripped_title=digital-strangelove-or-how-i-learned-to-stop-worrying-and-love-the-internet" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=digitalstrangelovefinal-091016000419-phpapp02&stripped_title=digital-strangelove-or-how-i-learned-to-stop-worrying-and-love-the-internet" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><br />
<div style="font-family: tahoma,arial; font-size: 11px; height: 26px; padding-top: 2px;">View more <a href="http://www.slideshare.net/" style="text-decoration: underline;">documents</a> from <a href="http://www.slideshare.net/DavidGillespie" style="text-decoration: underline;">David Gillespie</a>.<br />
</div></div>Unknownnoreply@blogger.com0