Your Station's Brand Is NOT Its Logo

"A brand is not what you say it is, but what they say it is," so says the author of this excellent slideshow on branding. Hopefully a lot of this you already know; but don't let that stop you from taking this presentation out for a spin.

Learn about the five disciplines of brand building. And test your station's branding for its charismatic attributes--a pretty important component of a successful radio brand.

My favorite slides from this presentation is in the form of a riddle. Here's goes...

Q: How do you know when an idea is innovative?

A: When it scares the hell out of everybody.

So true!!

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