Monday, December 3, 2007

Interviewed by R&R

I was honored to be asked some months ago to be interviewed by R&R's Erica Farber. Honestly, I don't do a lot of interviews (OK, almost never) but when Erica called I said yes to be featured in the "Publishers Profile."

Here is that interview:

Originally published on June 1, 2007 Harve Alan

It takes a mix of art, science and research to give the audience what it wants

Bitten early by the radio bug, Harve Alan remembers riding in his mother’s car, pretending a spoon in his hand was a radio microphone. Alan’s career has brought him from on-air to programming and consulting. In January he was appointed VP of programming for NextMedia, directing content development for 42 stations in 12 markets.

Getting into the business:

Growing up in Long Island [N.Y.], I listened to WABC, and I would get completely immersed in what was coming out of the radio. The day I got my driver’s license, I applied for an internship at WBAB/Long Island. A couple of months into it, I found myself getting paid as a board op.

First full-time job:

My first full-time job was at WCCC/Hartford, as on-air, promotions and programming. My lucky break came less than a year in. The program director was on his way out, and I cajoled, convinced, begged and was in the right place at the right time and became interim program director.

The station was losing the rock battle, and when I took over, it was at a 3 share. The first book out, we popped to a 4.9. The second book, we were up to a 6.4. Someplace between the 4.9 and the 6.4, I actually got to keep the job.