Commercials Suck...

Unless they are as anticipated as the content itself...like on the Super Bowl.

The spots are so popular they are featured on the NBC website--Right next to "Matt Lauer interviews the President"


And on Hulu, NBC and News Corps co-owned TV and Movie content site, the same thing. Not to mention many other sites I found embedding the spots and allowing viewers to vote for their favorites.
Interactive, on-demand, and front and center. Hmmmm.

Wonder what might happen if there was an injection of "creative" in radio spot creative--good writing, multiple voices, real sound effects, and no zaps and explosions. Afterall, commercials take up, in most cases, at least 20% of every hour.

Are there ANY spots on your station you would place on your website with a big sign saying, "listen to me?"

Have You Heard Of Hulu?

Meet Hulu...
Movies, TV, and a social networking component all in the same place-on demand and FREE!

From their website:

Hulu's ambitious and never-ending mission is to help you find and enjoy the world's premium content when, where and how you want it. We hope to provide you with the web's most comprehensive selection from more than 50 content providers including FOX, NBC, MGM, Sony Pictures Television, Warner Bros., Lionsgate, and more to deliver premium programming across all genres and formats, television shows, feature films, and clips. Watch full-length episodes of current primetime TV shows such as The Simpsons and The Office the morning after they air, classics like Miami Vice and Buffy the Vampire Slayer, and clips from Saturday Night Live, Nip/Tuck, and others. Hulu also offers full-length feature films like The Usual Suspects, Ice Age, Three Amigos!, and The Big Lebowski as well as clips from films such as Napoleon Dynamite, The 40 Year Old Virgin, Devil Wears Prada and many more. Hulu is free and ad-supported — available anytime in the U.S.

Hulu was founded in March 2007 and is a joint venture owned by NBC Universal and News Corp. In addition, Hulu has closed a $100 million investment from private equity firm Providence Equity Partners. <--------yes, the same people that just bought Clear Channel's TV division

The selection is pretty amazing and they add new content every day. If you missed SNL Saturday night, no problem it's on the site the next day. Bill O'Reilly's Talk Points Memo, no problem, there it is. Available to share on your website, email, or link. As you will see later in the post you can even edit a show down to a short clip that's easy to share.

I haven't watched a movie yet, but the TV shows have very short commercial interruptions that seemed like a small price to pay for all this for free. Sounds a lot like the radio model--except for the length of the breaks. You can also buy any episode or movie you like enough to own.

Traffic to Hulu has been growing fast; already attracting hundreds of thousands of unique users.

Content is king and Hulu has amassed of lot of it including WKRP in Cincinnati. Check out this hilarious clip...I laughed 'til I hurt.