Wednesday, July 22, 2009

It Could Be Worse

From e-Marketer:

Advertising Spending in North America, by Media, 2009 & 2013 (millions and CAGR)

And for those wondering, CAGR is the Compound Annual Growth Rate.

I know -4.3 doesn't look so good. Hard to argue otherwise. But as radio continues to better understand and deploy content for the internet we should be able to capture some of the growth from that potentially lucrative sector. Right? Exactly.

As I often like to do...let me end this post with a question.

What have you done to enhance you digital content and sales effort today?