Tuesday, August 4, 2009

Seeing Red And It's Good!

Seeing red doesn't usually evoke thoughts of anything good except if Red is a radio station--a radio station that just received it's Spring 09 Arbitron ratings.

I want to congratulate my client, Opus Broadcasting's Red 104.3 (KEZP) in Alexandria, LA for a job well done and another stellar ratings performance!

Usually I don't blog about ratings--generally, it's not what this blog is all about. However, in this case I have made an exception. Why? Three reasons:
  • Red is a station that successfully programs Alternative Rock at a time when the format has experienced its fair share of difficulties.
  • Red is an Alternative station that is not dependent on its gold library. We are 70% current/recurrent!
  • Red/KEZP management had the guts one year ago to launch a radio station that most management teams wouldn't have the guts to even think about, let alone do it.
Let me share the numbers with you.

As a reader of this blog you know I do not make it a practice to turn my posts into bold-faced pitches for my services. For today, I am doing just that. I designed, built, and implemented this format on behalf of my client. Now, one year later and two rating periods under our belt there is a great story to tell and I am proud to tell it.

If you have an under-performing station and are thinking about a change give me a call [952.401.9067], send me an email [harve@harvealan.com] and let's talk about how Red could work for you.

Happy 1st anniversary Red 104.3!!