Probably a little bit of both. It's -20 degrees here this morning before factoring in the wind chill and here's a guy riding his bicycle.It got me thinking that this guy should be the poster child for the radio industry. As we face financial and programming challenges, we need to get on our bikes and ride.
We need to muster the courage and try some "crazy" things--you know what they say: it's so crazy it just might work. Let the creative folks in our industry get to work.
Conventional thought and traditional strategies and tactics may (will) not get it done this time. If the guy on the bike doesn't inspire you, let's try this audio clip from JFK talking about going to the moon. Shaping a positive future for the radio business shouldn't be harder than going to the moon, right?
