My New Year’s Wishes for the Radio Industry (in no particular order)
- We figure out positive ways to communicate that more than 230 million Americans listen to the radio EVERY week
- We discard a few of the “truths” of the radio industry and try some things that may be counter-intuitive
- We have stronger industry leadership step forward and communicate a refreshed vision for our industry
- We stop worrying about new technologies we can’t stop and find ways to use them to our benefit
- We develop and create entertainment programming for those under 25 that is available in real-time on air and anytime everywhere else
- We let the programmers program
- We encourage risk taking and allow some mistakes in order to find a couple of gems out of some valiant efforts
- We remember that this is show business and we must put on a show
- We find some new words and phrases to describe what we do on the air (please!)
- We develop new and creative ways to monetize our programming and services
- We stay safe, remain healthy, and appreciate all of the really important things in our lives
