Sunday, October 25, 2009

The Password is INTENT

A few days ago I wrote a post about shared experience and explained how we are no longer the megaphone of our markets.  Radio has always been about shared experience.  Those who broadcast on the radio shared their experience(s) with listeners and they listened.  Sure a few phoned in or came to an event, but mostly, like all (I say this with love) old media we operated a one way street. 

I came across this amazing slide show I want to share with you.  Normally when I find a presentation I find worthy of including on this blog I will read it 2 or 3 times, pick a slide or two that really captures the essence of the message, and put those pictures in the body of the post.  This time was different--there's so many important points to digest that a couple of slides just won't do it. There's some very insightful information here.  I hope you will read through it and share it with those who may not normally read blogs--if you know what I mean.