The RAB conference is underway in Atlanta and I believe it just might be the most important radio industry gathering of the year.
Right now there is nothing more important than growing revenue. Yes, we have significant programming challenges ahead, but until the revenue picture improves little or nothing will improve on the programming side.
Let's hope the attendees in Atlanta come up with some creative ways to jump start the sales effort. We're counting on them!
This year the RAB, I believe for the first time, is making the audio of all of the sessions available via live stream. You can listen in here.
This year the RAB, I believe for the first time, is making the audio of all of the sessions available via live stream. You can listen in here.
