Showing posts with label radio. Show all posts
Showing posts with label radio. Show all posts

Monday, December 7, 2009

Local...Local...Local

Local...that's one of the big buzz words these days among many of the B-I-G players and portals like ESPN and Yahoo!.  They are rushing to come to YOUR town with hometown content.  The more local the better.  Seems like they are taking a page out of the old radio playbook.

Paidcontent had this article that provides an update on MSN, AOL, and Yahoo!'s local plans.  

They have not perfected the "local thing" just yet.

ESPN seems to be a little bit further ahead

Local for local sake is a bust.  However, relevant and interesting local content remains a big win.

Taking a page out of the old radio playbook--find unique and creative ways to be local.

What local content will cut it with your listeners?  Hmmm.  Sounds like a good poll question to put on your Facebook fan page.  Let your listeners help make that decision.  They are the very people you want to ferry to your website--why not cater the local info TO THEM.

The race is on.  Radio still has the lead when it comes to local, but it's clear the national media (sometimes through their local O&O's) are coming after us.

In some ways, it's a head scratcher.  Why would the national platforms need or want these local footprints?  Easy...follow the money.  The local media money they can target because they are just as local as you.  Uh Oh!

Sunday, October 25, 2009

The Password is INTENT


A few days ago I wrote a post about shared experience and explained how we are no longer the megaphone of our markets.  Radio has always been about shared experience.  Those who broadcast on the radio shared their experience(s) with listeners and they listened.  Sure a few phoned in or came to an event, but mostly, like all (I say this with love) old media we operated a one way street. 

I came across this amazing slide show I want to share with you.  Normally when I find a presentation I find worthy of including on this blog I will read it 2 or 3 times, pick a slide or two that really captures the essence of the message, and put those pictures in the body of the post.  This time was different--there's so many important points to digest that a couple of slides just won't do it. There's some very insightful information here.  I hope you will read through it and share it with those who may not normally read blogs--if you know what I mean. 


Sunday, June 28, 2009

Did We Or Didn't We? Part II

Well...

No and yes.

[following up on Friday's post]

How did radio do with Michael Jackson coverage?

While impossible to know what was said or produced, I did review a ton of music logs from all around the country in markets big and small. Here's what I found:

Thursday night looked pretty rough--the effects of tracking and syndication were clearly evident. Some stations in the largest markets were clearly all over it. In smaller markets, which aren't so small, like Providence, RI (1.3 million people) radio missed the boat. I guess folks in Providence care less about a breaking story than someone in NYC. If you were there Thursday night you were hard pressed to hear anything about it on the radio--at least his music. Again, I can only judge by the music that was played.

Friday, during the day, was a different story. From morning drive onward stations seemed to be on it in varying degrees depending on format and specific station.

It was interesting to note how stations of the same format came to different decisions on whether to play Jackson's music or not and how much of it. There were stations I thought should have been all over the music and were not, and conversely, stations that would not typically expected to own it, did.

So, did we or didn't we?

Based on my research I give radio a passing grade, but as my teachers used to tell me--there's room for improvement. Overall, a C-.

Sadly, radio is so understaffed and unprepared for any event that strays from the norm. Few events rise to the level of Michael Jackson dieing, but there will be others. Next time, I'm afraid, I will write a column similar to this and I will be giving the same assessment, only worse. I hope my industry proves me wrong.

Sunday, May 17, 2009

Creative Purpose

By the time some, if not most of you read this, you will already be at work plugging away at doing whatever you happen to do every day. Some of you might even be enjoying what you do. We can only hope.

Maybe today will be the day you get to do something extra fun, or maybe something different from other days. Maybe today your creative side will have a chance to emerge from the normal grind. Whatever you do today, if only for yourself, think about new creative ways to program, announce, sell, or produce. Give it a shot.

I thought I would share with you this video of MIT graduate, David Merrill. Now, his work life is centered around being creative. Among other things, he and his team have created these little cubes that are all interactive computing devices. They interact with each other [and the user] and can morph into whatever the programmer imagines them to be.

Nothing about radio here. Or is there? Enjoy.

Wednesday, May 13, 2009

New Design - New Life

Is there a lesson in this video for radio? I think there might be. You decide.

Saturday, May 9, 2009

What Happens When the Cash Flow is Gone?

For an industry that has trumpeted the amount of cash it throws off; what happens when that cash flow evaporates? We are witnessing what happens--it's happening in the radio business right now. Forget about debt service...forget about stockholders...forget about EBITDA...simply look at the most basic of measures--a station's/cluster's the top line revenue minus the expense line and what we are beginning to see is red ink. As I talk with people around the country and hear stories of business, in some cases, declining 30 or 40 percent over last years weak performance something has to give.

Late Friday Radio and Records published a story outlining how Clear Channel has begun using centralized music logs and talent with local PD's adding weather, traffic, news, promos and other local content. Initially this has been rolled out on 17 stations around the country. Don't be surprised when that number grows to 170 stations before too long.

When the ink turns red, all bets are off.

Reading stories like this is very painful for radio pros and fans like us. But then, at least for me, I step back and think I am not surprised at all. In our quest to improve the product and maximize this or that we sucked the fun and creativity out of our product. It's like running an amusement park without the amusement.

"Shut up and play the music" was the order of the day. Did it work? Yup and still does. But the truth is, when you make the music the only star you don't need local people to pull that off. Sorry. Is it worth the cost of an entire staff to be able to play your locally focused music library that varies from other markets by maybe 10 or 15%? No.

The fact is that when the personality factor was factored out of local radio you might as well just put it up on the bird or have a centralized programmer handle your music. The fact is when your air talent talk for six seconds 3 or 4 times per hour and say nothing you might as well put it up on the bird or have a centralized air talent read your liners.

It's the perfect storm--negative cash flow and bland & sterile local radio stations.

Are you mad yet? I hope a little bit.

If a local radio station can't or is not allowed to produce a product that is unique and compelling, then it should simply pull back and play the music with little else. Is the current revenue situation, at least in part, equalizing to the quality of the product?

Sunday, April 26, 2009

People Will Be Talking About This

Already responsible for over 100 deaths in Mexico, more than 75 people sick in New York, more in San Diego and Texas--the potential for the Swine Flu to turn into something very serious, maybe even a pandemic, seems to be possible.

Don't forget to put your broadcasts where your bluster is--keep your local listeners informed. I'm not suggesting hysteria, but something more than a passing mention in a throwaway newscast. Maybe it turns out to be a false alarm--let's hope; but it could be something more. Outbreaks such as this seem so foreign to us here in the USA, thus making us slow to react. The US Government is taking no chances--they have readied 25% of the flu medicine reserves if needed.

Here are a few quick links that will get you to the latest information:
Listeners in your market can easily go to these websites and other national services to get the same information. Local radio has a long history of serving listeners well at times of emergency and I suspect will do so again and provide important information for a specific local area.

Sunday, April 12, 2009

Towers and Transmitters

Is the writing on the wall?

Will towers and transmitters, those that transmit traditional AM and FM radio, eventually fade away like a spring-loaded Victrola?

I think so.

Despite the fact that simply turning on a traditional radio and selecting a station is ridiculously simple, easy, and works very well the mobile streaming train has left the station and accelerating to bullet train speeds.

While out and about this past weekend I brought a pair of ear buds with me and "dialed" up a few different platforms on my 2G/EDGE Blackberry Curve and flawlessly listened to a number of different radio stations. It could not have been easier. I can't remember the last time I listened to a radio on a "Walkman" type device outside of a business application.

Transmitters? Transmitters? We don't need no stinkin' transmitters!

When will this take place? I don't know. But the next five years will make even the traditional radio person wonder how much time is left for the tried and true. That I do know.

Think about this, a recent report identified the largest group of Twitter users are people OVER 35! Wait, over 35? Yup.

The mobile device is the most tranformative piece of electronic gadgetry of our time. Not sure any of us thought that would be the case when we first started carrying around those early Motorola brick [in size and weight] cell phones in the early 90's.

Remember, IBM in the early days of the PC thought nobody would want one and passed on being a part of that revolution.

Sunday, April 5, 2009

One Part Recorded Promos, Zero Parts Creative

I was having an exchange with a friend of mine who works for a company that advertises on radio stations and also partners with them for promotions. I had been the conduit that connected him with some radio station folks I know. It turns out that the new business relationship is going well. It was nice to receive a complimentary note, but it was depressing to read of the grim reality of the radio business today from someone who is an advocate for our business.

Here are the germane parts of that note:
...they at least make the effort to be creative in their promotion proposals...no one has the time to be creative. I miss seeing what fun things radio is going to do with [events]...yes, I care how many recorded promos I'm gonna get, but I will always believe good creative sells more than frequency...these days, because everyone is so cookie cutter, any sign of creativity in a proposal TOTALLY stands out...good promotion proposals, we talk about 'em, play the airchecks for each other, and wish our [others] would be a 1/4 as creative.
Need I say more?

Wednesday, March 18, 2009

Traffic Is Heavy

Internet traffic that is. eMarketer provides these data.

The latest statistics released by the Pew Institute illustrates that the internet has not just reached critical mass with the youngest among us, but with older Americans too. And still growing.

US Internet Users, by Age, 2005 & 2008 (% of respondents in each group)

No matter ones age, using the internet today is almost unavoidable. So it makes sense that 27% of those over 75 are on line.

Nielsen Online contributed these stats:

Average Web Usage Among US Active Internet Users, by Age, November 2008

Is there any other medium that averages such high daily use levels? Between home and work use of the internet, for many people, is the epicenter of people lives. I can't think of any other tool, appliance, or entertainment device that commands such use.

Stats like this should be a strong reminder to everyone in radio just how important your digital strategy is. It needs to be deeper than a home page and a stream--rich content that enables interactivity, entertains, and informs is a must.

Are we there yet? I would say yes and no depending on the station or company one is talking about. Where does your station stand?

Sunday, February 15, 2009

Radio Inspired By The App Store?

You might have noticed the Apple iPhone app store is it's own thriving community. And growing every day. Already chock full of apps--now at 15,000 according to Apple. As they say, "there's an app for everything." All under Apples roof and control.

It's all about the content--NOT the hardware--even though the hardware is beautiful. It's all about giving you more reasons to use it, want it, and evangelize it. Oh, and spending money making it do exactly what you want it to do.

In radio's case, millions and millions and millions of people have our hardware only to experience a diminishing level of stickiness (compelling content) especially on music stations outside of morning drive...sans Ryan Seacrest, John Tesh, Tom Kent and some talented locals who remain in place.

The only thing, in my view, that will keep music stations vibrant in the years ahead is interesting and entertaining content around the songs. Strangely, dead roll segues also play a role, depending on the format. [our content must also be platform agnostic, another reason the rethink how we do it]

While staff reductions are a reality, [a reality that is not going to change any time soon] the time is now to start trying ideas that are not dependent on traditional radio DJ's. Certainly, a statement that will not be popular with jocks looking for work or even those who are still working. These ideas are not going to come from the accountants who are insisting on the cuts, but the creative minds that still populate radio stations across the country.

In a strange way, this very tough time in radio business may be the best thing to happen to radio--forcing us to do it different.

Friday, February 13, 2009

Good Enough?

Every few weeks it seems there is another survey done by Pew, Arbitron/Radar, and others reporting that some 90% of Americans still use radio. Fair enough.

Use it for what and for how long? I think that 90% number is misleading--by design. That number sounds so big and impressive. Start digging down, start looking at trends and patterns, and really examine usage (and passion) trends for those 30 (even 35 or 40) and under and you might have to stop looking before it becomes too much to take.

We all know it.

Some of us are trying to do something about it, but in many cases our efforts are falling on deaf ears as more and more people continue to be sidelined in our rapidly shrinking industry. It doesn't take a full staff to operate a jukebox and collect quarters.

It's never too late to innovate. It's never to late to bring good ideas to life. It's never to late to engage in appropriate R&D to better understand how to best develop new relationships. Please note I said relationships...not hardware. Hence: why HD Radio has been a MISERABLE FAILURE.

It's never too late to inspire passion. Never.

Radio has had some truly amazing highs, but in many/most cases its simply been "good enough." That is until good enough wasn't good enough anymore. For some radio will always be good enough. There will always be an audience for good enough. I hope we,collectively, can be better than good enough. We have to...our town now has many more games.

Here's a presentation taking a look at 50 youth marketing trends for 2009. Much of what is suggested in this outline can be applied to over the air broadcast radio and its on-line digital stablemates.

Tuesday, February 10, 2009

And Now From The Other Side

In my last post you read the op-ed piece from Bill Press and his opinion from the left regarding the fairness doctrine. Now, from World Net Daily, an article that looks at the issue of the Fairness Doctrine as well as a possible newspaper bailout--from the right's point of view.

After you read this article and the piece from Bill Press, please take a moment to answer my poll questions in the right-hand column.


WND
MEDIA MATTERS
News bailouts threaten freedom of press
'You can't expect a watchdog to bite the hand that feeds it'

Posted: February 10, 2009
8:39 pm Eastern

By Drew Zahn
© 2009 WorldNetDaily

Floundering media and news conglomerates have expressed interest in accepting government bailout money, leading some to object, arguing that strings attached to federal funds will subvert our nation's freedom of the press.

Brent Bozell, president of the media watchdog organization Media Research Center, contends that if a news company – even a bankrupt

one – accepts taxpayer money, it can no longer be trusted to hold government accountable to the people.

"How in the world can [a] paper propose to be a watchdog for the public when it's had conversations about being bankrolled by the government?" Bozell asked in The Philadelpia Bulletin.

"When a media outlet proposes a bailout, it proposes to put itself under the authority of the entity bailing it out," Bozell said. "Therefore, if it's a government, the media entity proposes to become an arm of the government."

Bozell was reacting to news that the publisher of both the Philadelphia Inquirer and Daily News has been in discussions with Pennsylvania Gov. Ed Rendell about a potential government bailout of Philadelphia Media Holdings, the company that owns the newspapers.

"If newspapers are to play the vital role they do in a democracy," said Philadelphia Inquirer publisher Brian Tierney, quoted in his own paper, "then they cannot be put into a special line where they alone stand barred from receiving the economic development dollars that are available to every other business in the state."

Reuters reports a similar situation in Connecticut, where State Rep. Frank Nicastro, D-Bristol, petitioned the state government to step in and help save The Bristol Press and The New Britain Herald after their parent company accumulated hundreds of millions of dollars in debt, though the papers have since been purchased by a new owner.

And as the nation's largest news conglomerates face increasing, startling losses, some worry that these major corporations may turn to the federal government, much as banks and the auto industry have. But at what cost?

In an editorial titled "How About Tossin' a Bailout This Way," Jeff Ackerman, publisher of the Grass Valley, Calif., newspaper The Union joked, "If Congress bails out the newspaper industry, we'd also promise to be a lot nicer than we have been to various politicians."

Yet compromising the free press is exactly what many are worried will happen if government tosses a bailout to the media.

Former reporter and editor Paul Janensch, now a journalism professor at Quinnipiac University in Connecticut, summarized for Reuters the problem with media companies accepting government bailouts:

"You can't expect a watchdog to bite the hand that feeds it," Janensch said.

Digby Solomon, publisher of The Daily Press in Newport News, Va., told Reuters, "The whole idea of the First Amendment and separating media and giving them freedom of control from the government is sacrosanct."

The precedent for blurring the separation of press and state, however, has already been set.

The bailouts begin

Last fall, according to a Bloomberg report, the U.S. government agreed to insure as much as $139 billion in debt for GE Capital Corp., the lending arm of the giant conglomerate General Electric, which also happens to be the parent company of news provider MSNBC and television company NBC.

Two months later, MSNBC debuted a promotion for election night coverage with the tagline "The Power of Change," prompting Fox News columnist Jim Pinkerton to comment on the motto's similarity to Barack Obama's campaign slogan, "Change We Can Believe In."

"I think it goes right to what MSNBC's up to as a strategy," Pinkerton said on a Fox News broadcast, suggesting MSNBC's tenor had moved to the political left, especially with the prominence of the opinionated MSNBC host Keith Olbermann. "Now, for a $139 billion guarantee, I'd consider, I'd probably go more, I'd probably go all the way over to the Olbermann/Maddow territory."

GE, however, isn't the only media-owning corporation that has faced desperate financial times recently. Under $12 billion of debt, the Tribune Company, which owns the Chicago Tribune, Los Angeles Times and Baltimore Sun, filed for Chapter 11 bankruptcy in December. The news conglomerate McClatchy Co. reported a $21.7 million loss for the fourth quarter of 2008. And over a six-year period this decade, a company deposition revealed, Hearst Newspapers' San Francisco Chronicle lost money at the rate of $1 million per week.

In September, an editorial in Editor and Publisher further warned that a newspaper bailout was gaining credibility with the press: "[Those] talking up a government bailout also include such respected newspaper veterans as Seattle Times Publisher Frank A. Blethen and editor-turned-academic Geneva Overholser," wrote the magazine.

The strings attached

Companies that have turned to the federal government for relief, however, have also found restrictions placed upon them. Banks that accept bailout dollars, it was revealed today, will be required to limit executive compensation packages and surrender stock to the Treasury department in exchange for "capital injections." As WND reported, the president's proposed stimulus package restricts school campuses that accept building funds from permitting "sectarian instruction" or "religious worship" in structures built or modernized with the federal money.

Although no plan currently exists for the U.S. government to bailout additional media corporations, the president has already announced an agenda that may indicate the kinds of strings potentially attached to a news company bailout.

Last summer, in denying the presidential candidate's support of the so-called "Fairness Doctrine," Obama's press secretary said, "Sen. Obama supports media-ownership caps, network neutrality, public broadcasting, as well as increasing minority ownership of broadcasting and print outlets."

As WND reported, the president's position is almost identical to a liberal think tank's plan for closing the gap between the number of politically conservative and liberal radio talk shows. The plan, in essence, is to mandate additional leftist programming in the name of "diversity" and "localization" and "ownership caps" without ever needing to use the red-flagged phrase, "Fairness Doctrine."

In June of 2007, a think tank called The Center for American Progress, headed by John Podesta, co-chairman of Obama's transition team, released a report titled "The Structural Imbalance of Political Talk Radio," detailing the conservative viewpoint's dominance on the airwaves and proposing steps for leveling the playing field.

"Our conclusion is that the gap between conservative and progressive talk radio is the result of multiple structural problems in the U.S. regulatory system," the report reads, "particularly the complete breakdown of the public trustee concept of broadcast, the elimination of clear public interest requirements for broadcasting, and the relaxation of ownership rules including the requirement of local participation in management."

The report then demonstrates how radio stations owned locally, or operated by female and minority owners, are statistically more likely to carry liberal political talk shows.

To accomplish the Center's strategy, the report recommends legislating local and national caps on ownership of commercial radio stations and demanding radio stations regularly prove to the FCC that they are "operating on behalf of the public interest" to maintain their broadcasting license – both steps parroted in Obama's agenda.

Radio, however, may not be the only news outlet that sees restrictions tied to bailout money.

Prior to the election, Obama's press secretary suggested the president's plan for "diversity" included both "broadcasting and print outlets."

And in 2004, according to an Accuracy in Media column, Obama advisor Podesta argued publicly that the American public was being duped by TV news stations owned and operated by big corporations and Rupert Murdoch's Fox News. His answer to getting a more politically liberal viewpoint on television was, again, mandated diversity in ownership.

Though it has since been removed to pave the way for Obama's White House website, his transition website, Change.gov, further echoed the diversity plan.

"Barack Obama believes that the nation's rules ensuring diversity of media ownership are critical to the public interest," read the agenda page of Change.gov. "Unfortunately, over the past several years, the Federal Communications Commission has promoted the concept of consolidation over diversity. As president, Obama will encourage diversity in the ownership of broadcast media, promote the development of new media outlets for expression of diverse viewpoints, and clarify the public interest obligations of broadcasters who occupy the nation's spectrum."

Sunday, January 18, 2009

Radio Kills The mp3 Star

Radio of the Last.FM, Slacker, and Pandora variety that is.

Or so says WIRED's Blog Network:

"With smartphones becoming commoditized -- and with so many excellent music apps being designed for them -- it's becoming viable to leave your MP3 player at home and tune into the cloud."

"the next great thing in music technology will be smartphone applications that replicate the experience of listening to interactive, customized radio stations at a computer."

But, for terrestrial radio there is hope and while the article didn't speak of "old time radio" they did say this:

"...after ten or so years of moving away from programmed music, people are happy to let someone else do the work for a change. We could be moving towards a future when finding music in an online music store or file sharing network, downloading it, then sideloading it onto a portable will be come to seen as a waste of time."

Now, this should be good news, right? I could be, but not so fast. There's still that pesky issue of their content vs. ours. Let's assume that our music content stacks up to theirs, we will still need to address our commercial policies and the tedium of liner card DJ's. Will people consider coming back who largely gave up on FM radio? What would we have to do?

If we believe this article the era of DIY Radio Programming may be taking a breather. That would be a fortuitous event for an industry looking greener pastures and a way to climb out of the current doldrums (or worse).

You can read the full article here

My own personal experience:

I downloaded the Slacker app for my Blackberry Curve and it works very well--both at home using WiFi AND to my great surprise in the car on the Edge network (2G and slower than 3G). Still no easy way to get it to play through my car audio system, however.

Addtionally, the pre-programmed format channels I sampled are quite good. The free version features one spot per half hour and I even heard a jock on one of the top 40 channels. The custom stations, in which you select an artist and the system selects a library based on your selection, are also a good listen.

Take a listen for yourself and see what you think.

There's STILL no delivery system that's more convienient or easier than over the air radio--not to mention it is free (minus the spots, of course). But let's not forget convenient and easy are fleeting when you consider how fast tech moves and our competitors are already free or close to it.

Thursday, January 15, 2009

Courage Or Crazy

Probably a little bit of both. It's -20 degrees here this morning before factoring in the wind chill and here's a guy riding his bicycle.

It got me thinking that this guy should be the poster child for the radio industry. As we face financial and programming challenges, we need to get on our bikes and ride.

We need to muster the courage and try some "crazy" things--you know what they say: it's so crazy it just might work. Let the creative folks in our industry get to work.

Conventional thought and traditional strategies and tactics may (will) not get it done this time. If the guy on the bike doesn't inspire you, let's try this audio clip from JFK talking about going to the moon. Shaping a positive future for the radio business shouldn't be harder than going to the moon, right?

Saturday, January 10, 2009

Gen C?

Gen C? Yup. The C stands from CREATORS. The age of Gen C? Get ready....kids up to age 35. 35? Yup. Unlike Gen Y, this classification is not about birth year. It's about belief system, behavior, lifestyle, and activities.

Here in January 2009 we edge closer to a generation gap like no other in history. The connected and unconnected. Sure there are 50, 60 and 70 year old tech consumers, but the skills and interest have been learned. Gen C comes with connectivity as standard equipment, not as an user installed option.

If the Gen C thesis holds up (and I think it does), radio's desire for 25-34 demos is now officially in peril. Last year I wrote about how with each passing year Millennials move closer and closer to the demos radio cares about. With the Gen C concept we are already there. Talking with, connecting to, and being relevant with this important group requires different strategies and mindset.

I was introduced to the Gen C concept through these two presentations. Take a look and consider the probable impact on your station(s) if the author has gotten it right.

Sunday, January 4, 2009

A New Year's Resolution

No, this isn't about exercising more or cleaning out your overstuffed closet.

As the first workweek of 2009 gets underway I'd like to offer one:
Learn something new about/from your listeners and advertisers everyday and use that knowledge to be a better provider of entertainment and marketing solutions.


Sounds simple, I know, but it's easy to become distracted.

Hint: use social networking sites, station and personality blogs, your station database, and for the sales team--set up a marketing solution blog or Facebook group for the exclusive use of your clients.

Oh, and don't forget traditional research options as well as actually talking with people--face-to-face.

As we navigate through challenging circumstances a little extra knowledge can go a long way.

Monday, December 29, 2008

Thinking About 2009

There's been lots of talk about the credit crisis, the housing crisis, the automakers crisis and the economic crisis in general. And yes, plenty of talk about the radio crisis--amongst us radio folks.

Do you think the listeners know there's a radio crisis? Probably not. All they know is whether there is a radio station or stations that fulfill their needs as listeners.

Fulfillment and needs--two very good words to keep in mind as we steer our ships into 2009.

Maybe this is a little old school, but, if we focus our attention of finding ways to better serve our listeners we might discover new ways of formatting radio stations, new ways of connecting listeners with advertisers, and new ways to use our digital platforms to better connect and entertain listeners.

In 2009 radio companies that find ways to bolster their R&D budgets will have the best chance to be the big winners going forward.

R&D budget? Radio? Yes, R&D and radio! If Proctor and Gamble does it for 100 year old soap products we ought to be doing it for our radio products.

Here's a few ideas you might want to consider.

1--Find $30 a week to pay a new talent to try something new on the air for 2 hours every Sunday morning at 3am. For an investment of $1500 per year you might just discover someone or something new that could mean your future success.

2--Start attending local events again...festivals, community groups, or even high school football games. Talk to your neighbors, they might have something interesting to share.

3--Think about topics other than Hollywood gossip to talk about on the air. There's a phone topic right there: when you are not talking trash what else do you like to talk to your friends about?

Each idea is very low cost and very different from each other but yet all three are about the same thing: the listeners fulfillment and needs. Are these ideas groundbreaking? Hardly. They are basics we used to take for granted.

But then again, we used to take for granted that a newspaper would be printed and delivered to our house every day of the week and not just on certain days of the week.

Tuesday, December 16, 2008

Bravo! Bravo!

Inside Radio had this in their afternoon update.

Live, from Chicago -- its overnights.
At a time when most stations are fighting to stay local outside of drive time, Salem is launching a live and local overnight show on WIND, Chicago (560). PD Marcus Brown says they see an opportunity to reach a "neglected" late-night listener. WIND weekend host Geoff Pinkus will host "Chicago Overnight."

I don't know any additional information, but at face value it's great to read about something other than a layoff.

Do You Have An Appointment?

Appointment listening is built into talk radio and presumably big morning shows have their fair share. What about music-centric dayparts and radio stations?

Now more than ever, with more stations making the choice to minimize the presence of personalities or forgo air talent altogether, what are you airing worthy of someone remembering to tune you in?

Inside Radio reported this morning:

More consumers pick silence.
The Consumer Electronics Association’s annual study of audio consumption finds that 13% of respondents aren’t listening to any form of audio entertainment these days, up from 4% a year ago and 2% in 2005. Consultant Sean Wargo says “It’s harder for consumers to decide where to allocate their time, so in some cases they’re just turning off the sound.”


In-car listening is down the most.
Blame the cell phone and fewer miles logged, but the number of consumers who listen to any form of audio while behind the wheel continues to drop. The CEA’s annual survey finds 83% listened to the radio, a CD or MP3. That’s down from 92% three years ago.

The new Britney, Kings of Leon, or classic Zep might be enough for some in the near term but I do not believe it will be enough for too much longer. What we program today will leave lasting impressions or is it lack of impressions.