Friday, April 17, 2009
Just today Ms. Winfrey signed up and tweeted 6 times during here show.
Now that Oprah, Ashton, and Larry King on board....and me of course...all they need now is a revenue model.
Seriously, Webnewser had this:
Yes, it's happened. This morning Oprah Winfrey joined Twitter (@Oprah) during her show. Her first Tweet: "ASHTON IS NEXT!" was very anti-climactic. Instead of hitting Update, Nate Berkus hit Refresh. So it went to Twitter purgatory. Her first successful Tweet:HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY .
Oprah sent six successful updates during the show (9amCT) and none since. She'd already had about 75,000 followers at the beginning of the show. As of 4:30pmET (when Oprah airs in New York), she has 144,000 followers. Many social net-watchers think now that Oprah Winfrey is on Twitter, the platform has officially gone mainstream.
But, is that a good thing or a bad thing?
- Clear Channel managers learn about a new batch of available "programming options" from San Antonio
- Ascertainment is back...hey let's find out if we are serving our communities--good idea
- Less wasn't more--PSA's are back
- Edison Research and Arbitron release a new study that shows young radio listeners are listening less
- Portable digital media devices are STILL growing and fast
- 42 million Americans are listening to radio on-line--and lots more competition from non-traditional radio providers like Pandora
- A heritage AM station in NE PA goes dark...maybe for good
Not a great week the for biz really--repackaged initiatives, discouraging research, and short-sighted operators doing more of what they do every week. Certainly, there are positive nuggets mixed in, but for the most part it's pretty cloudy out there. Innovation is practically a dirty word in the hallways of many companies these days.
I feel compelled to repeat myself a little today:
- Non-stop music machines are not the answer to excite listeners--in the long term even with PPM (long term? yeah, I know)
- Playing 30 and 40 year old classic rock on stations hoping to attract a passionate following of 25-34's is a losing strategy
- Ryan Seacrest can only be on the air for some many hours in any given day
- Why can Top 40 stations play mostly currents and recurrents for women, but most believe that strategy can't work for a "guy" station? (It can, and I am doing it successfully)
- Talk radio is not about political parties, but entertainment...period. (and no, Limbaugh is NOT the leader of the Republican party...good rhetoric though)
- Sometime soon we need to commit to attracting some young new voices to our ranks and encourage them to talk to their peers in ways that 50 year old's can't.
- Commercials are a necessity, how about reinvesting in the process of writing and producing better copy and audio?
It's a lot easier when we all assume the position of "get along and go along" but that is not what our industry needs right now. We need a revolution of sorts. Evolution ain't gonna cut in anymore. This type of action won't come from cashflow positive stations since no one will risk that type of upheaval--understood. So we wait. We wait for grim reaper of failure to cast its ugliness upon us, and then...