If GenXrs were labeled slackers and the generation of teen angst we might have to start calling Millennials "Generation Happy." That appears to be the finding from a brand new study commissioned by MTV called Happiness.
There is a lot of interesting information; useful in my never ending quest to enrich my knowledge of the most challenging group ever to entice into the radio listening fold. Hopefully you will find it useful too. Understanding "happy" could help.
There are 13 attributes that define what happiness is and what it means to them. (click on image for larger view)You can read the full study here. [pdf reader needed-get it here]