Last week Twitter scored a mega funding deal--said to be 100 mil. It got me thinking how pervasive Twitter talk seems to be these days and social media in general.
Many radio folks are trying to figure out how to use social networking to their best advantage....aaaaa.....make money from it. That seems to remain allusive thus far. There may not be a home run money play anytime soon. Of course that doesn't mean it should be kicked to the curb. Done right, there may not be any better way to connect with your station's fans. Done wrong, and risk pushing fans in a different direction.
Companies of all types are also wrestling with how to allow their employees interact with social networking sites during the work day. Many are concerned of too much time wasted, inappropriate comments, and of course liabilities and trade secrets. Some workplaces have banned social networking activity all together. If you are working through these issues there's a website that provides links to companies who already have a social networking policy in place.
More on the subject...Ad Age had this story--Six Reasons Companies Are Still Scared of Social Media.
And finally...a chuckle. The latest craze: Twitteleh