Those born between the years of 1986–2000 (some demographers offer slightly different years) are changing everything...as they should.
Millennials see life differently than Gen X, Jones, and Boomers because their experiences have been different in large part due to technology. Or maybe better put, what technology has enabled them to do.
There was an excellent story on The Fox Report with anchor Sheppard Smith Friday evening about the dramatic increase in Gen Y's interest in this election cycle. Consider that these teens/early 20's are coming of age at a time when all they have known is their country at war and their first political memory was the Monica Lewinsky scandal.
There was much more to this report than politics. Some of the key points:
- They crave authenticity
- BS detector high for in-authenticity
- Keep it real, no made-for-TV moments
- Email is slow
- Many without TV's
- If it's not on the internet it doesn't exist
Watch the video right here: