We've finally got the details on that Ford SYNC refresh we recently warned you about. According to the company, current owners of 2010 vehicles with the device now can download and install the latest TDI (Traffic, Directions and Information) app for free. As mentioned before, the app connects a customer's Bluetooth-enabled cell phone to Ford's Service Delivery Network voice portal for turn-by-turn driving directions, real-time traffic, business searches, news, sports and weather. This bad boy will be available on all 2010 Ford, Lincoln and Mercury vehicles equipped with SYNC, $395. The sale price includes service for the first three years. Ready to SYNC your ride? Do you find the phrase "SYNC my ride" as amusing as we do? Hit that read link.
Hmmmm...news and business, sports, traffic, weather....hmmmmm...on-demand...in-dash....not from "traditional" raido...hmmmmm.
It's a good thing radio offers more than just the boring basics....right? It may not be the most popular thing to write, but your [exceptional] talent IS your ticket to remaining relevant. Don't have exceptional talent? Better grow some or buy some very soon...and then give them the resources and time horizon to make it happen--and that's more than 6 months, folks.