If You Went Out of Business Tomorrow, Would Anyone Miss You?

What a great question. It speaks to the need to have a great product and great people. And part of a presentation that outlines how to grow a better and more successful brand and how to grow a better team.

If you are pressed for time (and who isn't) simply fill in the blanks of this question:

Should be easy, right? Maybe not as easy as it used to be. And it was never easy.
What's your unique - definable - position?

If you have a little more time I encourage you to read through this slide show. It is worth your time.

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Your Station's Brand Is NOT Its Logo

"A brand is not what you say it is, but what they say it is," so says the author of this excellent slideshow on branding. Hopefully a lot of this you already know; but don't let that stop you from taking this presentation out for a spin.

Learn about the five disciplines of brand building. And test your station's branding for its charismatic attributes--a pretty important component of a successful radio brand.

My favorite slides from this presentation is in the form of a riddle. Here's goes...

Q: How do you know when an idea is innovative?

A: When it scares the hell out of everybody.

So true!!

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