"A brand is not what you say it is, but what they say it is," so says the author of this excellent slideshow on branding. Hopefully a lot of this you already know; but don't let that stop you from taking this presentation out for a spin.
Learn about the five disciplines of brand building. And test your station's branding for its charismatic attributes--a pretty important component of a successful radio brand.
My favorite slides from this presentation is in the form of a riddle. Here's goes...
Q: How do you know when an idea is innovative?
A: When it scares the hell out of everybody.