A few days ago at the eMarketing Association's Executive eMarketing Conference in San Francisco Frog Design presented "The Shrinking Brand-Marketing in a Small World," explaining how to make effective use of micro-formats which they suggest should be central to your marketing plan.
- micro blogs
- customer service
- community events
- social networks
- word of mouth
- on-line video
The rest of the list are all things that radio has begun to focus on and in many places are doing them very well.
There's a lot more to this presentation and you can digest all of it right here: