Originally published February 2008. This is what I had to say about radio's future and the 18-24 demo. Gut check time. How'd we do?
Harve Alan Media: Save The 18-24's
Saturday, July 2, 2016
Tap into a huge underserved audience with THE FLASH. There's nothing like it on the radio today. Contemporary in presentation with the rare magic of fully rested music ready to appeal to a wide cross-section of adult listeners. All Top 40 hits. Even the spice! This format is gold-based but designed for 2016 and beyond. Your 70's and 80's research will not expose the potential of this music. That's the honest truth. Trust your ears. If you've been looking for something fresh with a healthy shelf life check out THE FLASH. The Flash ROUGH CUT Demo
It's called Rough Cut because it's simply my musical vision for this format. No fancy production to distract you...just the music and how it might flow on your station. I hope you will share my excitement about this format. While everyone continues to Zig (70's and 80's) share my vision and Zag to THE FLASH!
Please give me a call for more details. 860-997-0314
Posted by HARVE ALAN at 1:01:00 PM