Marketing To Millenials? Read This.

"...listening to millenials not about just reaching that demographic. Rather it provides valuable insight about the market as a whole."

Hill & Knowlton, is an international communications consultancy and published this excellent Top 10 on what it takes to market to millenials.

Provide a reason. We want to buy into more than “this latest product/service is best”. And the latest technology upgrade 6.18 or new Orange Raspberry flavor isn’t going to cut it. Think more deeply about the rationale, what is the bigger picture.

Thrive does not equal Survive. You must evolve and grow with us, with the market. Otherwise you will lose relevancy, no matter how big you once were giants fall.

Be authentic and have values. We spend our money in an effort to support brands. The companies that walk the walk will have our support – in dollars.

Elusive isn’t the word, just stretched. Think broadly in terms of where you can reach me– and remember I only spend 1 of every 11 minutes online on a social network.

Entertain me. Consumer experiences matter, that is what we remember and talk about. And think about the whole marketing cycle because my experience with your brand extends well beyond purchase point.

Brands aren’t friends. But you should think more how to socialise with me then to sell to me.

Inspire. Lead us by example.

Empower me. We feel entitled because we grew up expressing ourselves online, how can you help me spread the word for you?

Quickly bored. It’s not ADD, it’s just that we are all inundated with massive amounts of brands messages. Keep it simple or loose mind space – quickly.

The age of Here and Now. I prefer to lease my car, pay as I go on my mobile, and expect real time help from my online bankng service. My sense of immediacy directly relates to who I interact with brands

You can check out other posts on the blog authored by Meghan Stuyvenberg here.

Who Knew That Tweeting Meant Music

Looking to improve your Twitter content? Looking for additional ways to engage with your station's music fans? It would seem there are opportunities for your station tweets and your music to go hand-in-hand. Some new research suggests that your Twitter followers are already big-time music fans. Check out the stats from a new NDP Group study as reported on WebNewser.

Sing Along with Twitter

Twitter and music go hand-in-hand, according to a study from market-research firm The NDP Group, which found that Twitter users are more likely to buy music online, TechCrunch reported.

The study found that Twitter users purchased 77% more music, on average, than non-Twitter users, and that 33% of Twitter users purchased a CD in the past month and 34% paid for a digital download, versus 23% and 16%, respectively, by overall Web users.

NDP added that one-third of Twitter users listened to music on a social-networking site, 41% listened to online radio (versus 22% among all Web users) and 39% watched a music video online (versus 25% for all Web users).