Wednesday, June 24, 2009

Who Knew That Tweeting Meant Music

Looking to improve your Twitter content? Looking for additional ways to engage with your station's music fans? It would seem there are opportunities for your station tweets and your music to go hand-in-hand. Some new research suggests that your Twitter followers are already big-time music fans. Check out the stats from a new NDP Group study as reported on WebNewser.

Sing Along with Twitter


Twitter and music go hand-in-hand, according to a study from market-research firm The NDP Group, which found that Twitter users are more likely to buy music online, TechCrunch reported.

The study found that Twitter users purchased 77% more music, on average, than non-Twitter users, and that 33% of Twitter users purchased a CD in the past month and 34% paid for a digital download, versus 23% and 16%, respectively, by overall Web users.

NDP added that one-third of Twitter users listened to music on a social-networking site, 41% listened to online radio (versus 22% among all Web users) and 39% watched a music video online (versus 25% for all Web users).

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