- 13% of all Americans 12+ have listened to on-line radio during an average week: 33 million up from 29 million. Nearly a 14% increase in just one year.
- Social networking sites have attracted 24% of all Americans (those who have a profile on social networking sites) and nearly two-thirds (63%) of on-line radio listeners have a profile on sites like MySpace, Facebook, Linked-In and others.
This is not going away, it will only get bigger and more omnipresent. Take these numbers to heart and prepare now for the inevitable and exponential growth that is just around the bend.