What a great question. It speaks to the need to have a great product and great people. And part of a presentation that outlines how to grow a better and more successful brand and how to grow a better team.
If you are pressed for time (and who isn't) simply fill in the blanks of this question:
Should be easy, right? Maybe not as easy as it used to be. And it was never easy.
What's your unique - definable - position?
If you have a little more time I encourage you to read through this slide show. It is worth your time.