Tuesday, May 5, 2009

Those Fickle 18-24's

Maybe not according to a new study by MTV Networks International:

  • 18-24s are much more concerned with a brand’s history and 51% say that, “knowing a brand has been good for a long time”, makes it desirable.
The study was conducted in the US, UK, Japan, Germany and India.

Read more of the highlights here.

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