A New Year's Resolution

No, this isn't about exercising more or cleaning out your overstuffed closet.

As the first workweek of 2009 gets underway I'd like to offer one:

Learn something new about/from your listeners and advertisers everyday and use that knowledge to be a better provider of entertainment and marketing solutions.

Sounds simple, I know, but it's easy to become distracted.

Hint: use social networking sites, station and personality blogs, your station database, and for the sales team--set up a marketing solution blog or Facebook group for the exclusive use of your clients.

Oh, and don't forget traditional research options as well as actually talking with people--face-to-face.

As we navigate through challenging circumstances a little extra knowledge can go a long way.