Thursday, February 21, 2008

More From Phoenix

Undoubtedly sports radio fans know this guy.

Dan Patrick. He and Jimmy DeCastro were the breakfast session this morning at the Talk Media Conference. While radio is the centerpiece of their enterprise, they have multiple platforms they call home including a prominent spot on Sports Illustrated website. It's good to be a talent like Dan Patrick.

There's a lot to be learned from their strategy of being everywhere even if your brand isn't a big as Dan's.

Dave Ramsey was up next and if you have ever heard his show you know the kind of passion that comes through the radio. His talk here was equally as powerful.

Digital guru and radio host Kim Komando followed Dave and she talked about getting the digital strategy and tactics right. She drive a lot of hits to her own site to the tune of 10 millions hits per month.