Wednesday, February 20, 2008

On The Road In Phoenix

Hopped a plane today to attend Al Peterson's Talk Media Conference. The opening keynote speech was Paul Harvey Jr. He has been writing "The Rest of the Story" for his dad Paul Harvey Sr. for 30 years and has been behind the mic many times himself over the years as well.

He talked about the need for unique content, and to have it written and produced to the highest standards. He criticized some of the "lesser" content on the radio and suggested the industry was in dire need of writers and producers to bring the content to life. He also spoke of a day when some longer term broadcasters might re-enter the broadcasting business and commit to broadcast excellence. He's certainly not the first person to speak similar words and he won't be the last.

It's hard to argue that our industry would benefit from these suggestions, but, given today's thrifty environment it's hard to imagine any of it happening in the near term.

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