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Of course, it can be used to raise money for just about anything. On the popular justin.tv, a live self broadcast video site, I saw a woman trying (and successfully) asking people to chip in so she could buy an i-Phone. She was about half-way to her goal! For $20.00 someone convinced her to eat a teaspoon of cinnamon. If you search You Tube you can see others trying to do it and it's not easy or a pleasant experience.
It's goofy and fun and people are watching. Check out justin.tv and you will catch some radio shows broadcasting on there as well.
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