I Wasn't Surprised

When the news broke on Friday about the sweeping major market changes taking place at the former ABC, now Citadel stations I wasn't surprised. It was hard not to see it coming.

You can rest assured this is not the last of the radio industry downsizing.

Our rapidly changing landscape combined with shrinking revenue call for change. But what are we changing to?

Let me suggest that whatever that change is it include the following four attributes:

• Creativity


• Curiosity


• Connectivity


• Interaction

Take a moment and apply each of these attributes to whatever you think is hot, cutting edge, viral , or whatever. If its good content, these words work every time.

If radio stations have good content, these words will work every time.

And attract listeners.