As reported in
Mixed Mediaby Jeff Bercovici
It is not pretty and you may notice that among the losers are mags targeted at YOUNG(er) readers as well as OLDER readers.
"The official semi-annual magazine circulation report won't be out until next month, but thanks to the Audit Bureau of Circulations' new Rapid Report system, this year we'll get an early look at how top monthly titles sold in the first half. And the answer is...not well, for the most part".
Here's the list:
And if you are wondering what LHJ is doing right this will explain that:
"Ladies' Home Journal posted a massive gain of 24.5 percent, but that appears to be due to a program of selling discounted copies at dollar stores -- a program that was recently shut down".
Folks, I believe what we are witnessing is a rapid change in the way media reaches our eyes, ears, and minds. Why am I stating the obvious? Because there are people who still believe it's a long way off, or will "slow", or that it's only the kids. They would be wrong on all counts.
We must all consider how vital it is to rethink, reinvent, redeploy everything now before someone else does it for us.
Read the entire article here