Sunday, July 13, 2008

Think Small and Get Big

If we can wrap our minds around the following statement:

"consumer behavior is now about active participation and not passive consumption"

We will have a better chance of finding our way to continued prosperity in the future.

In this presentation radio and TV are given credit for creating two key elements of modern culture (clicking the picture will provide a larger view)Radio is credited with creating the celebrity oriented society and television is credited with homogenizing the culture. Some may not like this characterization, however. As you scroll through the slides be on the lookout for the NEW look of both radio and television. You can probably guess what it looks like.

There's quite a bit to learn from this presentation authored by Jeremy Abbett as we experience and live through the Mobility Era.

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