Sunday, October 5, 2008

I Thought This Was Interesting


Between laptops, smart phones, etc. electronics tops the list of college spending (aside from tuition) by 18+ students and their parents. Check it out.

US Consumer Spending on Back-to-College Products, by Category, 2008 (billions)

  • Electronics.....................................$11.05
  • Clothing.........................................$7.01
  • Dorm/apartment furnishings.................$4.74
  • School supplies.................................$3.57
  • Shoes.............................................$3.05
  • Collegiate gear..................................$1.84

Note: ages 18+; includes spending by parents of college students and college students themselves

Source: BIGresearch for National Retail Federation (NRF), “2008 Back to School Consumer Intentions and Actions Survey,” July 22, 2008

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