Seth Godin's new book TRIBES is out and as usual he is thought provoking and has wrote a must read book for those of us who are charged with attracting an audience or helping those looking to attract customers.
What's this book all about? Mr. Godin has posted a full (and lengthy) presentation explaining why people (listeners) are looking for leaders and will seek out tribes they can be a part of and feel good about.
Take a little time and see what he has to say.
Full notes are provided with this presentation. I would suggest you click this in the viewer. It will take you to the slideshare site where the notes are visible.