"Radio Is My Life". Remember that saying? I do. I said it. I lived it. And I still love the industry today. [I think the NAB or RAB might have distributed a button that said that some time in the early 80's.]
It's much harder to imagine people mimicking that phrase today. What kind of life would we be talking about? Not there was ever any guarantees, but compared to today there were abundant opportunities to learn, grow, and perform. Yes, perform. Remember we are in the entertainment business.
Now before you think this post is all about the "good old days"...there was plenty of crap then too! This post is really about what could be now and in the future.
This blog launched last year at about this time and over these months I have tried write posts that were honest, encouraging, educational, and hopefully interesting and entertaining. I will let you be the judge.
I see many opportunities for today's radio industry. Right now, however, I look around at the economic realities that most radio companies are dealing with and with few exceptions I fear that some of these opportunities could slip through our fingers.
The rest of this post I would like to turn it over to you. How do YOU see it? What does 2009 hold? What do you think are our best opportunities? Concerned about posting? Post anonymously if you would like.
I am interested in what you have to say.