Sunday, April 12, 2009

A MUST Read!

Trent Reznor from the band Nine Inch Nails talks about the bands new iPhone app and their web strategy...that's working.

Here's a small portion of the story from WIRED:

"I've said it before and I'll say it again: I don't think music should be free," Reznor says. "But the climate is such that it's impossible for me to change that, because the record labels have established a sense of mistrust. So everything we've tried to do has been from the point of view of, 'What would I want if I were a fan? How would I want to be treated?' Now let's work back from that. Let's find a way for that to make sense and monetize it."

Over the past year, has quietly evolved into a series of interlocking services designed to deliver maximum benefit to the fans at minimal expense to the artist. To build it out, Reznor decided to use off-the-shelf resources — Blogger, Twitter, FeedBurner, Flickr, YouTube — rather than trying to duplicate what other people had already created. "They're going to do a better job than we are," he explains, "and they're going to have a lot more resources to put into it."

I couldn't have said it better myself...and I have.

Read the entire story, watch the video, and see the screen shot here.

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