As many of us head to the NAB in Philadelphia next week, most attendees will be thinking about how they will make 2010 a better year for radio and by default themselves. Last year I had an idea to create a station that was targeted at a demographic group that admittedly is difficult to reach - young males. We know the reasons, but at the end of the day I believe we can lure some of them into the tent with the right programming.
My vision amounts to what I believe is top 40 for guys. By another name: alternative. The format hasn't disappeared, not by any means, but it has in many cases been turned into more of a gold-based format than it was originally. In some cases the percentage of current and recurrent material has been pared down to 20 or 30 percent. That's fine. I think there's another path that can be very successful.
I've written about my client RED 104.3 before. I've noted that now for two books running we have taken the market, Alexandria, LA by storm. All the indicators are good...cume, AQH, and TSL...all growing. I think this format can succeed in other markets.
I admit it. This post is all about self promotion. By now, I'm sure you had a pretty good idea where I was going. I would welcome the opportunity to discuss this success story with you. With confidence I say, this current based format can help you have a successful 2010.
Please let me share with a fact sheet I am sharing with potential clients. (click on image to see it full sized)