For listeners of Pandora Internet Radio sharing favorite songs with friends is a simple click away. The new sharing feature posts a favorite song or station on Facebook or Twitter...or by email. While this type of sharing isn't new, it does prompt me to ask how many "traditional" radio stations are doing this?
This is a great example of how a radio station doesn't exclusively own the megaphone anymore.
If your station has a fan page you could use this type of feature to turn listeners on to the new music you are playing. If they like it they will share with their friends and maybe even turn on your station to hear the song.
Dare I say there is also a sales opportunity here as well.
All one-way streets are now two ways. Look both ways and opportunities abound.