So much of what is talked about in the radio business today is DIGITAL. And rightly so. We've all heard it a millions times, "it's a digital world". How are we going to thrive in this universally agreed upon digital world? It's not going to be because of a great app or podcasts or even social media. Sure, those things and countless others are now the tools of the trade--required!
So, what's gonna do it?
Become a part of the conversation. Start a conversation. Connect. Listen. Argue. Respect. Debate. Commiserate. Laugh. Cry. Be a star. Create a star. Discover.
Every format from AC to Talk has it's own set of parameters, but every format must be more than a megaphone. This two-way street works well when your listeners are enriched by your content and you, the radio station, are enlightened by your listeners.