Tuesday, November 17, 2009
Is Facebook An Effective Advertising Tool?
The station that is testing this out is a Top 40--targeting young adult women.
Here's how it's going:
We've been up and running for about three weeks, in that time we have increased our fan's by a whopping 260%! We spent around $1,500.00. About 2/3 of those who clicked the ad have became fans. And we have had over 5 million impressions.
Everyone involved is very happy with the results. Not hard to imagine given how well it's worked for us.
Next steps: engage our new fans in meaningful ways.
That will be the subject of a future blog.