Thursday, April 24, 2008

A Listen Line For Tweens

Disney's mobile content division, mDisney, just deployed a new WAP site to take Radio Disney mobile. The site includes the last 10 songs played, other playlists, plus one can send "shout-outs," request songs and vote in on-line polls.

And you can listen to Radio Disney live. Just click the link, and get this, it dials a phone number and it connects you to what amounts to a "listen line."

With an estimated 40% of tweens having a cell phone the market for Radio Disney is pretty big--the question is how many tweens and their parents will be happy about burning up their phone plan minutes to listen on a worse-than-AM sounding phone line?

Here's the number, listen for yourself. 303.552.9829

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