Tuesday, August 5, 2008

2 Things...

First...I want to share with you an interview I watched last night on Charlie Rose. It's with Peter Chernin, COO of News Corp. He is a very bright person and has some very engaging and interesting things to say. He talks about the value of content and how important it is to have the creative people in important positions within a company. He goes on to say if the creative is right the money portion of the business will ultimately be good. He talks about the most expensive studio green-lighted movie of all time--Titanic and how it cost double by the time they were done. He talks about the TV shows the Simpsons and 24. He talks about technology platforms and distribution channels including My Space and hulu.com. Let me boil it down to this: beware of the accountants and content content content. Highly recommended.

Now, #2: In past posts in which I was recommending a piece of video I would have gone to Red Lasso and edited a clip of what I thought was the most important part of the piece. Then I would have simply linked to the entire piece for those who were interested and wanted more. As of a couple of weeks ago Red Lasso ceased their video clipping service for the blogs and the web. Oddly enough it was News Corp that was one of the companies behind the C&D. The disagreement comes down to who's going to control content--the originators or an aggregator like Red Lasso. This is a tricky situation. According to Red Lasso they are trying to come to some agreement with the providers so they can resume their service. Time will tell.

1 comment:

Anonymous said...

Re: linking content. I may be naive, but with all the talk about metrics and measurement, wouldn't the most basic of indicators of how popular a certain piece of content is be *harp gliss* how many other people link to it? I can respect NewsCorp wanting to keep their content on their sites, but we're not talking about having to pay a publisher or a songwriter here. If the content providers make it too hard to link/aggregate, see ya.