The days of telling your customers what they want is over...has been for some time. Sure someone has to create the content that people might want to consume, but from there--leave it to them.
"We've made it easier for millions of consumers to find and share more of what they love about TODAYshow.com,"Mediabistro's Webnewser has the story:
As part of a new look, Todayshow.com now allows users to customize the sections you want to know most about. Want to know more about Weather & Travel? Move it up. Want to know less about Fashion & Beauty? Move it down. There's also more video, interactive features and featured options at the top of the page including the "allDay," blog; "Photo features," showcasing spectacular images; the "Participate" section and the "Concert series" section.
"We've made it easier for millions of consumers to find and share more of what they love about TODAYshow.com," said Catherine Captain, general manager of TODAYshow.com. "The new site puts consumers in the driver's seat, giving them the ability to customize the page so they can get the number of stories they want, in the order they prefer."
The cleaner look spans the width of the page and does away with an orange background that dominated the previous design.