Wednesday, August 26, 2009

Be Aware...Very Aware

Earlier this month you may have read or heard about the FCC appointing a Chief Diversity Officer. His name is Mark Lloyd. Al Peterson's NTS Media gave us some insight...

So, Who Is Mark Lloyd?

Although Lloyd’s name may not exactly be a household word today, chances are Talk radio broadcasters will get to know him better in the months ahead due to his recent appointment by FCC Chairman Julius Genachowski as the agency’s new Associate General Counsel and Chief Diversity Officer. A communications attorney, Lloyd (pictured) was most recently the VP/Strategic Initiatives at the Leadership Conference on Civil Education Fund. He’s also served as an adjunct professor of public policy at Georgetown University, and was a visiting scholar at MIT. A one-time broadcaster, who worked at both NBC and CNN prior to his legal career, Lloyd was also previously a Senior Fellow at the Center For American Progress. In that role he served as co-author of the group’s 2007 report, The Structural Imbalance of Political Talk Radio which promoted steps to “encourage more responsive and balanced radio programming.” Among the steps the report recommended is a requirement that commercial broadcasters who “fail to abide by enforceable public interest obligations pay a fee to support public broadcasting.”


On the surface, Mr. Lloyd is an accomplished individual and one would think a reasonable choice for the position. Then, after a little research, I came upon these videos from just last year. Please take the time to watch them and listen very carefully to what he has to say. This is the man in his own words. There's no spin...just Mr. Lloyd speaking about things as he sees them. I challenge you to pay attention to this. Please share this post with as many people as you can.


1 comment:

Richard said...

Interesting viewing...Kind of cringed at the 'couple hundred years in Congress' quip about McCain. It seems some people in society are still unfairly targeted in a prejudicial way.

All I ask for is fairness from the FCC, without the Fairness Doctrine. Just as Congress isn't always the problem, business owners aren't always the problem either. Exchanging an old set of prejudices for a new set is not 'Change', it's more of the same.