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Wednesday, December 30, 2009
Wednesday, December 23, 2009
Thursday, December 17, 2009
16 Social Media Trends for 2010
I know...blah, blah, blah...another list of trends. Hey, it's that time of year.
Stick with me here...this ones pretty good. If nothing else it reaffirms a lot of what we have been writing about this year. Take a few minutes and flip through the deck and pick up some interesting points and stats.
Stick with me here...this ones pretty good. If nothing else it reaffirms a lot of what we have been writing about this year. Take a few minutes and flip through the deck and pick up some interesting points and stats.
Monday, December 7, 2009
Local...Local...Local
Local...that's one of the big buzz words these days among many of the B-I-G players and portals like ESPN and Yahoo!. They are rushing to come to YOUR town with hometown content. The more local the better. Seems like they are taking a page out of the old radio playbook.
Paidcontent had this article that provides an update on MSN, AOL, and Yahoo!'s local plans.
They have not perfected the "local thing" just yet.
ESPN seems to be a little bit further ahead
Local for local sake is a bust. However, relevant and interesting local content remains a big win.
Taking a page out of the old radio playbook--find unique and creative ways to be local.
What local content will cut it with your listeners? Hmmm. Sounds like a good poll question to put on your Facebook fan page. Let your listeners help make that decision. They are the very people you want to ferry to your website--why not cater the local info TO THEM.
The race is on. Radio still has the lead when it comes to local, but it's clear the national media (sometimes through their local O&O's) are coming after us.
In some ways, it's a head scratcher. Why would the national platforms need or want these local footprints? Easy...follow the money. The local media money they can target because they are just as local as you. Uh Oh!
Paidcontent had this article that provides an update on MSN, AOL, and Yahoo!'s local plans.
They have not perfected the "local thing" just yet.
ESPN seems to be a little bit further ahead
Taking a page out of the old radio playbook--find unique and creative ways to be local.
What local content will cut it with your listeners? Hmmm. Sounds like a good poll question to put on your Facebook fan page. Let your listeners help make that decision. They are the very people you want to ferry to your website--why not cater the local info TO THEM.
The race is on. Radio still has the lead when it comes to local, but it's clear the national media (sometimes through their local O&O's) are coming after us.
Sunday, December 6, 2009
Friday, December 4, 2009
What's New?
As we march towards the close of 2009 I thought it would be timely to ask the question: What's new?
What happened in the "radio space" this year that's new?
Did anything "new" succeed?
What failed?
Did we really try something/anything new?
Who were the new breakout talents this year?
What new format was developed this year?
Who made the greatest strides in the digital media department?
What's new with you?
I pose these questions to stimulate talk, thought, and if you would like feel free to post a response here on the blog. I pose these questions as a wake up call to all those passionate about radio--we must find more creative and innovative ways to delight listeners. I love that word, delight. It's old fashioned. In many ways it almost sounds out of step with today's fast moving society. Honestly, the thought of using the overused word "engage" doesn't really get the job done in this case. So I go back to the word delight.
What happened in the "radio space" this year that's new?
Did anything "new" succeed?
What failed?
Did we really try something/anything new?
Who were the new breakout talents this year?
What new format was developed this year?
Who made the greatest strides in the digital media department?
What's new with you?
I pose these questions to stimulate talk, thought, and if you would like feel free to post a response here on the blog. I pose these questions as a wake up call to all those passionate about radio--we must find more creative and innovative ways to delight listeners. I love that word, delight. It's old fashioned. In many ways it almost sounds out of step with today's fast moving society. Honestly, the thought of using the overused word "engage" doesn't really get the job done in this case. So I go back to the word delight.
de·light
n.
1. Great pleasure; joy.
2. Something that gives great pleasure or enjoyment
How much better would our medium be if we ran everything we did through the "delight filter" before doing it? Hmmmm.
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